“Research on preference pattern of consumers of KFC and McDonalds” Submitted By Neel Patel (AM1012) Puspendra Singh (AM2312) Submitted To Prof. Shreekant Iyengar Date 10 November 2012 RESEARCH ON PREFRENCE PATTREN OF McDonald’s AND KFC IN AHMEDABAD MARKET INTRODUCTION: McDonald’s and KFC are everybody’s favorite food trip destinations. When you like hamburgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s
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KFC Marketing Activity Report 1. Target market: KFC targets upper and middle classes. Typical customers are adults ages 25-54 who are in occupations ranging from white collar office jobs to blue collar construction jobs. The biggest part of their customer base makes between $50‚000 and $60‚000 dollars a year and are married with children. 2. Positioning: For a product to occupy a clear‚ distinctive and desirable place relative to “Competing products in the minds of target consumer.” In KFC feedback
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OPERATION MANAGEMENT INTRODUCTION: KFC is one of the largest franchise company. One of the branch of KFC consists of 100 employees. This business report critically underpin the issues which emerge during the processes‚ designs and supply chain of the business. It will also unveil that how can KFC become the market leader and gain the competitive advantage over all the rivals. It also reveal that brand name like KFC can increase the productivity‚ market share avoid wastage
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“Research on preference pattern of consumers of KFC and McDonalds” RESEARCH ON PREFRENCE PATTREN OF McDonald’s AND KFC IN AHMEDABAD MARKET EXECUTIVE SUMMARY: The international market is flooded with various sectors and industries that involve products of daily as well as occasional use for the consumers. The use of the products can vary from industrial purpose to private consumption. One such thriving industry in the modern world is the food and beverage industry. Food and beverage industry
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Illinois at Urbana-Champaign Copyright © 2001 by Jeffrey A. Krug. Used with permission. Kentucky Fried Chicken Corporation (KFC) was the world’s largest chicken restaurant chain and third largest fast-food chain in 2000. KFC had a 55 percent share of the U.S. chicken restaurant market in terms of sales and operated more than 10‚800 restaurants in 85 countries. KFC was one of the first fast-food chains to go international in the late 1950s and was one of the world’s most recognizable brands.
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KFC has a refocused international strategies to grow its company and franchise restaurant based on over the world. Competitive MKT strategy: developed 3 types of chicken :Original recipe (pressure cooked) Extra crispy (fried) tender roast (roasted). If there were just a few things that China has wholly embraced from the West‚ it would be their love for Kentucky Fried Chicken‚ or KFC as it is more commonly known. In 1987‚ the fast-food operator opened its first outlet near Tiananmen Square in Beijing
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new phenomenon. KFC and McDonald’s fast food companies‚ the two well-known fast food companies in Chinese market‚ which was play an important role in Chinese Fast Food market. They attract customers through its good quality and excellent service in China. According to Mcknese consulting report( 2013)‚ current McDonald’s has more than 30‚000 stores in more than121 countries with $40.63 billion turnover‚ its rank the top in the most valuable fast food brands worldwide in 2013. KFC has more than 11000
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Xuân Luân: 100035 [pic] 1. Why is KFC famous? Kentucky Fried Chicken‚ better known as KFC‚ is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders‚ in America in the year 1939. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day‚ more than 12 million customers are served at KFC restaurants in 109 countries and territories
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Kentucky Fried Chicken http://kfc-ng.com/history.html#sthash.Gu5ronNq.dpuf History of kfc : http://kfc-ng.com/about-us.html#sthash.4yKZgRuA.dpuf About the industry of kfc http://kfc-ng.com/our-team.html#sthash.lEpO8XpS.dpuf About the team building of kfc Motivating employees is one of the primary responsibilities of a manager in any organization. Before we go on‚ we have to define motivation. According to many popular text-books;motivation is the individual internal process that energizes
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CONTROL OF FOOD QUALITY IN KFC In theory an employer must eliminate risks‚ or if not control them to the fullest extent possible. In the fast food industry there are certain regulations that are intended to eliminate the risk of bad food quality but these regulations do not eliminate the ability of a fast food outlet to produce food that is harmful to those who consume it. For example the Food Act (2003) and the Food Regulation Act (2004)‚ that cover issues such as food standards and handling
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