Procedia www.elsevier.com/locate/procedia ESEP 2011: 9-10 December 2011‚ Singapore The Culture Influence on the Collectivism of Chinese Customers Behavior in the Fast-food Industry Yu Wang a‚ Changbo Shi a‚ Yalan Gu b‚ Yong Du c‚* Tourism Management & Cuisine School‚ Harbin University of Commerce‚ Harbin‚ P.R. China b School of Cross Cultural Communication‚ Newcastle University‚ United Kingdom c School of Computer Science & Technology‚ Harbin Institute of Technology‚ Harbin‚ P.R. China a
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and perhaps more. Your research should include more than one fast food restaurant. Recently‚ McDonald’s announced their plan to expand outlets from 1300 to 2000 by the end of 2013 in China. It is reported that the main purpose is to compete with KFC‚ which is the largest quick service restaurant brand in China with over 4‚200 restaurants in more than 850 cities across China. The growing huge market and politic strategies taken by restaurants make fast food popular in China; this in turn has a great
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TABLE OF CONTENTS EXECUTIVE SUMMARY VietMac is a short established company‚ which has gained popularity among Vietnamese people‚ especially in Hanoi and Ho Chi Minh City. VietMac is famous for fast-fresh and also unique food called “rice burger”‚ which combines rice patties‚ meat such as pork and ostrich and seafood. Also by understanding that customers tend to consume the healthy food‚ VietMac’s products have a lot of vegetable. They target people with slogan “Live FAST - eat FRESH”
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am a member of a team City Harvest currently working on the charity ‘People in Need’. I am contracting you because we would like to invite you to attend this event. As one of the most influential and well-known chain fast food restaurants in China‚ KFC is capable of being more enthusiastic about charity which is also good for enterprise image and it do not need any charge to showcase your good quality products. We have confidence in our event and we are eagerly hoping you are considering of being
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Suggestion to KFC As we know‚ KFC is one of the leading Fast-Food chains in the world‚ but their market share has been declining globally since 1989. According to the case‚ (pg number C-211‚ exhibit 4) their market share has declined from 70.8% to 55.6% in 1999. Also because of KFC’s dominating and widespread leadership in the US market tends to give more opportunities to rivals as the U.S. base growth rate is about 1% annually. Therefore it is totally understandable why KFC has not been able
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Roy Rogers Restaurants is a fast-food franchise business owned by the Marriott Corporation. In the case‚ Roy Rogers was pursuing a strategy of aggressive growth through the licensing of independent franchises to operate its restaurant outlets. The Roy Rogers Restaurant system had a strategic mission that emphasized hamburger and chicken products‚ a family orientation‚ and a high price/high value perception. Competitors in the hamburger segment of the fast-food industry employed a number of strategies
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Sanders‚ the founder of Kentucky Fried Chicken (now KFC). In 1962‚ Dave was offered the opportunity to turn around four failing Kentucky Fried Chicken restaurants in Columbus‚ Ohio. Utilizing his past experience‚ Dave turned the restaurants around‚ sold them back to KFC‚ and immediately became a millionaire all at the age of 35. He then co-founded Arthur Treacher’s Fish and Chips. Dave again capitalized on his experiences in restaurant management when he decided to establish his own restaurant. Since
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South-Western. Unknown . (2015). http://www.starbucks.com/responsibility/global-report Unknown . (2015). http://www.starbucks.com/careers/working-at-starbucks Unknown . (2015). http://www.subway.com/careers Unknown . (2015). http://kfcapplication.net/kfc-job-benefits/ Unknown . (2015). http://www.starbucks.com/about-us
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9/15/12 Home Depot Learns Chinese Prefer ’Do‑It‑for‑Me’ ‑ WSJ.com Dow Jones Reprints: This copy is for your personal‚ noncommercial use only. To order presentationready copies for distribution to your colleagues‚ clients or customers‚ use the Order Reprints tool at the bottom of any article or visit www.djreprints.com See a sample reprint in PDF format. Order a reprint of this article now BUSINESS Updated September 14‚ 2012‚ 5:52 p.m. ET Home Depot Learns Chinese Prefer ’DoItforMe’
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favorites such as Taco Bell‚ Pizza Hut‚ Long John Silver’s‚ and KFC. Whether the operating segment sells pizza or chicken‚ "Yum develops‚ operates‚ franchises and licenses a worldwide system of restaurants‚ which prepare‚ package and sell a menu of food items." As each of these fast-food places is obvious to most readers in America‚ it is also quite interesting that over 100 countries are familiar with these names as well. In fact‚ segments like KFC were actually introduced in many markets like China before
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