STRENGTHS- A key strength for KFC is the very fact that customers are loyal to the brand. This is evident as KFC held a worldwide market share of over 70 percent in both sales and restaurant. This naturally leads to KFC having gained strong customer awareness and to be the market share leader. Also apart from having been in the fast food industry since 154‚ has enable them to have proprietary recipes and technology. KFC also has strong marketing expertise foundation within the U.S‚ fast food industry
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the Board of Examiners to be one of the two Overall Winners for the 1998 HKMA Quality Award. KFC: Kentucky Fried Chicken (KFC) Corporation is a member of the Pepsi family of quick-service restaurants. Established in 1952‚ the FKC system consists of 2000 company-owned and over 3000 franchised restaurants. In 1992‚ KFC generated sales of over $3 billion while serving over 600 million customers. KFC has several basic types being a dine-in restaurant with a customer seating area with delivery services
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History and Background KFC also known as Kentucky Fried Chicken is a chain of fast food restaurants based in Louisville‚ Kentucky. KFC primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of roasted chicken products‚ side dishes and desserts. KFC is currently one of the largest businesses of the global food service industry. KFC is founded by Colonel Harland Sanders. Sanders passed through several professions
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KFC Case Study Introduction If one international brand must be selected as the most favourite one for Chinese consumers‚ it would be Kentucky Fried Chicken‚ or KFC as it is known more commonly. According to questionnaire survey conducted by the globally-renowned marketing researching company AC Nielsen in 30 China cities in 1999‚ KFC was accepted by Chinese consumers as “the most popular brand” and ranked as the No.1 among top ten international brands in China. With the increasing abundance
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Exploring Strategy Summary You are introduced to KFC organization. A fast-food chain restaurant comes from North Corbin‚ Kentucky that featuring fried chicken. KFC is recognized as the best fried chicken with its original 11 herbs recipes and produce most fried chicken to the world. What makes KFC still remain strongly while other companies are struggling to find a spot in the market? To answer this question‚ you will be finding out KFC strategic profile‚ vision‚ mission and values that is created
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a ‘snapshot’ of KFC’s business ethics. First‚ the author started with the ethical dilemma of KFC which include poor quality products‚ animal abuse and poor working conditions. Identification of ethical dilemmas is important where people can know about the ugly truths that KFC was practicing. The report is followed with a discussion of the importance of the ethical dilemma of KFC and actions taken by KFC to solve the problems. Under this section the relevant theories such as utilitarianism‚ egoism
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OPERATION MANAGEMENT INTRODUCTION: KFC is one of the largest franchise company. One of the branch of KFC consists of 100 employees. This business report critically underpin the issues which emerge during the processes‚ designs and supply chain of the business. It will also unveil that how can KFC become the market leader and gain the competitive advantage over all the rivals. It also reveal that brand name like KFC can increase the productivity‚ market share avoid wastage
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1. INTRODUCTION ………………………………………..…Page 3 2. KFC CULTURE…………………………………………..…Page 4 3. MOTIVATION…………………………….………………...Page 7 4. TOP MANAGEMENT…………………….…………….….Page 7 5. SOCIAL RESPONSIBILITY……….………………….…..Page 9 6. LEADERSHIP……………………………………………… Page 10 7. RECRUITMENT & SELECTION PROCESS………….... Page 12 8. TRAINING & DEVELOPMENT PROCESS…………...... Page 14 9. PERFORMANCE OF APRAISAL PROCESS…………… Page 17 Introduction: Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the
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It is of critical importance that we develop a strong understanding of KFC’s current position and of the market in which it competes. The more comprehensive and well-founded our situational analysis is‚ the stronger our strategic marketing plan will be. I. The character and attractiveness of the U.S. food service and fast-food industries in 1994 The fast-food industry is considered a subsection of the food service industry‚ or rather a submarket within a broader market. This broader industry
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KFC Name : | Date : 10/04/2013 | Grade : | Introduction KFC( Kentucky Fried Chicken ) was found by Mr. Harland Sanders in 1930 ‚ which is a fast food restaurant specializes in fried chicken. It is the world’s second largest restaurant chain overall (as measured by sales) after McDonald’s‚ with over 18‚000 outlets in 120 countries and territories as of December 2012. KFC had entered to Hong Kong in 1973 and it had closed all the outlet and left in 1975. KFC has made its second attempt
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