MARKETING ESSENTIALS (MK 43-810-05/32): INDIVIDUAL PROJECT Marketing SEGMENTATION‚ Targeting and positioning of BURGER KING Background The following is the analysis the segmentation‚ targeting positioning of Burger King. Burger King Corporation is founded by James McLamore and David Edgerton‚ beginning the legacy of flame-broiled beef and commitment to quality ingredients and friendly service. BURGER KING is the second largest fast food hamburger chain in the world. Nowadays‚ more than 11 million
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KFC (Kentucky Fried Chicken) INTRODUCTION: KFC is a fast food restaurant chain headquartered in Louisville‚ Kentucky‚ United States‚ which specializes in fried chicken. An "American icon"‚ it is the world’s largest fried chicken chain and the second largest restaurant chain overall after McDonald’s‚ with over 17‚000 outlets in 105 countries and territories as of December 2011. KFC was founded by Harland Sanders‚ who began selling fried chicken from his roadside restaurant in Corbin‚ Kentucky during
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0Introduction Kentucky Fried Chicken (KFC) Corporation is a chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. It is the world’s most widespread chicken restaurant chain offering services to more than 12 million customers in 109 countries all around the world. It is also the largest fast-food chicken operator‚ developer‚ and franchiser in the world. It has grown to become one of the largest quick service food service systems in the world. KFC operates more than 5‚200restaurants
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BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China’s competitive differentiators‚ and how they jelled in support of a coherent business strategy‚ and of each other. The successful execution of KFC China’s business strategy has since been rewarded with an unlikely industry leadership position in growth‚ profitability‚ market share‚ and brand recognition in the world’s fastesThere
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Suggestion to KFC As we know‚ KFC is one of the leading Fast-Food chains in the world‚ but their market share has been declining globally since 1989. According to the case‚ (pg number C-211‚ exhibit 4) their market share has declined from 70.8% to 55.6% in 1999. Also because of KFC’s dominating and widespread leadership in the US market tends to give more opportunities to rivals as the U.S. base growth rate is about 1% annually. Therefore it is totally understandable why KFC has not been able
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minority of KFC’s restaurant in Mexico & Poverto Rico were company owned. However‚ KFC had established 21 new Franchises in Mexico by the end of 1993. Now it has nearly 13000 outlet all around the world. KFC is a fast food industry. It is introduced in Pakistan round about 2 years ago. Firstly‚ KFC opened in Karachi and then after in Lahore. KFC has two branches in Lahore‚ one is Garden Town and other is Cavalry Road. KFC Corporation based in Louisville‚ Kentucky is the world’s most popular chicken restaurant
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KFC has been known to be a leader in the chicken restaurant segment with an annual sale of more than a billion dollars. The KFC as a brand is well established in the dining out as well as delivery service provider in the fast food industry. Despite the entrance and presence of many competitors in the fast food industry the company was able to retain its large loyal customer base because of its unique offering. Due to this reason the KFC ranks highest when it comes tochicken restaurant chains‚ convenience
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On 25th September 2012‚ I started my research in one of the most popular fast food restaurant which is KFC and it’s located in Tesco Nilai‚ Seremban. That day‚ I reached there around one o’clock in the afternoon and going to have my lunch at KFC also. I used to be there in afternoon as most of the customers or crowd will be there due to the lunch value in KFC. Tesco KFC was crowded and occupied with people as it was peak hours for lunch and most of them are workers from nearby shop lots in Tesco
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| KFC | |MM-1 Project Phase 2&3 | |By : Group 10 | Introduction The Indian fast food market has been witnessing rapid growth on the back of positive developments and presence of massive investments. Currently‚ market growth is largely fuelled by the rising young population‚ working women‚ hectic schedules‚ and increasing disposable income of the
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