cMarketing Research Report KFC Pakistan Prepared for: KFC Pakistan (Lahore) Table of Contents History 3 Business objectives 3 Research objectives 3 Research design 4 Methodology 4 Scope of study 4 Respondent profile 5 Executive summary 6 Qualitative study 6 Quantitative study 7 Findings 8 Appendix 9 History With over 60 outlets in 18 major cities‚ and local monthly procurements exceeding Rs 35 million‚ there is no doubt that KFC is a major player in the fast
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Aparna Priyadarshini MBA 2010‚Date: 12th April 2010 Asian Institute of Management‚Manila 1 Company Background KFC Corp‚ owned by YUM brands is one of the oldest(1952) and most popular chicken and food restaurant in the world. Other restaurants under YUM brands are Taco Bell‚ Pizza hut‚ Long John Silver’s and A&W KFC primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of other meat products suiting to local palate. In
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and current driver’s license Customer Service Team Members KFC Team Member Job Description As a Team Member at KFC‚ the main job responsibility is to interact with customers. Team Members are basically in the front line since they will be the one welcoming and serving the customers. Team Members can be assigned to the dining area or in the kitchen depending on the judgment of the store manager and the skills of the person. KFC provides the initial training for new applicants so there’s no need
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example. Specific environment comprise of four factors: customers‚ suppliers‚ competitors and public pressure groups. These factors directly affect or impact the organization and they influence the managerial decision‚ the organizational goals‚ structure and targeted groups of customers. Customers are people who generate profits for or fulfill the purpose of the existence of the organization. Customers are an important factor as they can help to promote or create awareness of an organization by
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case Blue: from other sources Case summary A year after closing the McDonald’s campaign‚ PETA started to target KFC (part of YUM brands) since KFC was behind its competition in protecting animal welfare. KFC made initial efforts to comply without providing specifics of how compliance is achieved‚ but it was not enough for PETA to give up its commitment towards animal welfare at KFC. Eventually‚ PETA launched a campaign called Kentucky Fried Cruelty. Study Questions for “PETA ’s ’Kentucky Fried
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Management is an increasingly important role in organizations 21st century managerial challenges Management often refers to a process of arranging people‚ materials and equipment to achieve organization’s purpose effectively and efficiently. Henri Fayol was one of the pioneers who developed an administration theory and applied it to management. Fayol’s original five functions have been condensed to four: planning‚ organizing‚ leading and controlling. His management concept has made management
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Case Study Real Choices at KFC (page 243) Could you imagine eating a sandwich without any bread? At first I found it kind of odd but overall it may be something to consider in your future diet. Next time you are standing in the bakery department deciding on what loaf of bread to buy‚ flip the loaf over and read the nutritional information. You may be surprised of what you are actually eating. My significant other does a lot of grocery shopping so I wanted to see exactly what she has been having
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Marketing mix of KFC: Kentucky Fried Chicken Corporation‚ popularly known as the KFC Corporation is the world’s most leading and popular chicken restaurant chain. The firm is based in Louisville in Kentucky. The firm is part of the Yum! Brands‚ the largest system restaurant company in the world with presence in more 36‚000 locations around the world. Product of KFC: The main product of KFC is the fried chicken in its various varieties like flavors & snacks‚ plated meals‚ sandwiches and sides
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From: Kelsey Gibree Subject: A Campaign Against KFC Date: February 17‚ 2015 Introduction A Campaign Against KFC is based upon the lawsuit that the People for the Ethical Treatment of Animals (PETA) brought against Kentucky Fried Chicken (KFC). PETA is an organization which focuses on animal rights. It was founded in 1980 and has been an extremely proactive group. PETA has boycotted many companies including but not limited to restaurants and retailers. KFC is an international fried chicken fast food
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Target Market The outlets of KFC are in luxury district and the prices are too expensive such as overhead expenses rent‚ air conditioning‚ employees. So‚ KFC target supper and middle classes. Target market is depending on size and growth rate of population‚ company resources and structural attraction of market segment. Location Hectic lifestyle of personal that let them more time at work and less pressure about waiting for food. The commercialization of urban and suburban markets resulting in
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