KFC (Kentucky Fried Chicken) is founded in 1995 and has grown to one of the world’s largest chain of fried chicken fast food restaurants‚ headquartered in Louisville‚ Kentucky in the United States. KFC is the second largest restaurant chain after McDonalds‚ with over 17‚000 outlets in 105 countries and territories. Colonel Harland Sanders‚ who began selling fried chicken from his roadside restaurant in Corbin‚ Kentucky during the Great Depression‚ founded it. Quality‚ service and cleanliness represent
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Product In order to bring success in China‚ KFC knows that western restaurants need changed by using localization strategy. As cultural adaptation is the process of “adjusting the native ways of thinking and behaviors to be consistent with the local culture” (Kotler‚ 1982)‚ KFC tends to launch Chinese food apart from western food like burger or chicken wings‚ for examples‚ Chinese food like congee and rice‚ and promote Chinese herbal tea in 2004. KFC launched Chinese products like ‘Wolfberry Pumpkin
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ASSIGNMENT ON SWOT ANALYSIS OF KFC Submitted to: - Submitted by:- Lecturer in management LSB LPU‚ Phagwara
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Current Market Situation Analysis KFC is highly popular international fast food chain restaurant in Bangladesh. KFC stands for high quality fast food in a popular array of complete meals to enrich the consumer’s everyday life. KFC strives to serve great tasting‚ “finger licking good” chicken meals that enable the whole family to share a fun. Uninhibited and thoroughly satisfying eating experience‚ with same convenience and affordability of ordinary Quick Service Restaurants. Transcom Foods
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Shibina Alexandra Russia‚ Moscow 2013-12-06 KFC SWOT Analysis Overview KFC Corporation‚ also known as Kentucky Fried Chicken‚ based in Louisville‚ Kentucky‚ is the world’s most popular chicken restaurant chain. Every day‚ nearly 8 million customers are served around the world. KFC primarily sells Original Recipe chicken – made with the same great taste Colonel Harland Sanders‚ the founder of the company‚ created more than a half-century ago – in form of pieces‚ wraps‚ salads and sandwiches
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KFC: continue to increase localization‚ pushing spicy Sichuan chicken Various cities in China Kendejichuan spicy chicken on television ads starting from October 27 .10 scale appears‚ the product was launched. At the same time to market a product in China have another breakfast food‚ wolfberry Pumpkin porridge. The introduction of spicy Sichuan chicken only in the McDonald’s "face" strategy of one month‚ and advertising intensity is very high‚ so we can respond to competition as this is a response
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secret recipe. The secret recipe has long been a source of advertising‚ and allowed KFC to set itself apart. Also‚ KFC was the first chain to enter the fast-food industry‚ just before McDonald’s‚ which opened its first store a year later‚ and the "secret recipe" was the initial home replacement strategy. 2. Name recognition and reputation. KFC’s early entrance into the fast-food industry in 1954 allowed KFC to develop strong brand name recognition and a strong foothold in the industry. The Colonel
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dessert like ice-cream. And if you go there before 11a.m. McDonald have breakfast meal for customer. Sometimes‚ they will do some promote to push off a new hamburger or new taste of fries. These new products are only available on promotion period. KFC KFC’s products are mainly are chicken. They offer different type of set meal for customer to choose. The set meal will include a main principal food‚ snake and soft drink. For the principal food are hamburger or chicken wings. And they have some special
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THE EXTERNAL ENVIRONMENT AFFECTING KFC 1.0 External Analysis For success within the airline industry‚ an awareness of the external environment is essential. This section aims to highlight the position of the industry‚ in particular looking at competitors and assessing KFC’s capability to meet current and future challenges. 1.1 PESTEL Analysis An analysis of the macro-environment has been carried out using PESTEL POLITICAL: The operations of KFC are affected by the government policies
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secret recipe for cooking chicken. Sanders developed a secret recipe for cooking chicken. 2008 The Colonel has a new look. KFC updates one of the most recognized‚ respected and beloved brand icons with a new logo. 2009 KFC introduces Kentucky Grilled Chicken™ - a better-for-you option for health conscious consumers who love the flavor of KFC. Statement of the Problem Should KFC penetrate the Chinese market and established its first ever restaurant in mainland China‚ the world’s most populous country
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