Life Style With diet becoming a major part of people’s life styles in 2010‚ McDonald’s has had to introduce new items to the menu‚ to continue to offer something for all age groups‚ and everyone. McDonalds recognises customers are not all the same. • A parent with two children visits McDonald’s to give the parent a treat. • The children want to visit as it’s a fun place to eat. • A business customer visits McDonald’s during the working day‚ as the service is quick‚ the food
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Background E-commerce is transactions conducted via electronic means such as the internet‚ email and SMS. It is considered to be one of the most important aspects of the internet to appear. As a result‚ people are able to exchange goods and services immediately regardless of their geographic location and time. More and more businesses conduct transactions on line‚ with some trading purely on-line thus reducing overheads and administrative costs. There are two types of e-commerce‚ direct and indirect
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Political The Political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Nokia have recently moved one of its manufacturing facilities to India‚ and because of this it is important that Nokia follow the rules and regulations that are set in India‚ so that they can operate as efficiently as possible. The types of things they will have to be aware of is the minimum wage‚ the maximum hours a week
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Okay‚ here we go with our initial look at France (just a topline summary of major facts‚ drawn from Wikipedia‚ CIA World Factbook and Nationmaster). France is 5th worldwide in GDP‚ with almost $3 trillion‚ and 3rd (why?) in military expenditure with $61.6 billion‚ and 22nd in population‚ with 61 million. France is the best-positioned of all the countries we will look at here to deal with the economic crisis facing the world. Their ingrained habit of dirigisme will bail out their industry‚ their
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Harland David Sanders was a founder of Kentucky Fried Chicken (KFC)‚ who was born September 9‚ 1890 in Indiana‚ USA. He is the man popularly known as the face and logo of KFC. The spectacled Colonel Sanders could easily be recognized by his walking cane‚ black string tie‚ crispy white suite‚ and clean. In past‚ there were many travellers stopped at his service station wanting snacks and food. The Colonel saw this as a business opportunity and decided to offer food to these customers. The Colonel
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internationalisation of KFC into India‚ and will discuss the key issues that led to the successes and failures of their internationalisation process. From the outset‚ expanding into a foreign market such as India looked like it could only be accompanied by huge gains for KFC. A booming Indian economy and millions of the population hungry for consumerism meant that KFC could expand rapidly into the market to beat their competitors to the punch and capitalise on such a promising opportunity. Unfortunately for KFC‚ they
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KFC MALAYSIA The first KFC restaurant was opened in 1973 on Jalan Tunku Abdul Rahman. Today there are more than 500 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact‚ KFC Malaysia has developed a distinctive Malaysian personality of its own. COLONEL’S STORY KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew
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Political Factor It is related to government policy and its administrative practices that can have an effect on something. Most of the business operators will keep a watchful eye on any political factor‚ such as new legislation or regulatory shifts‚ which could have a substantial impact on how their company operates and its bottom line. Toyota is a large multinational company and has showrooms all over the UK. So it is bound to entertain its practices‚ for UK welcomes business activity however
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Social Cultural Responsible buyers Responsible buyers or people concerned with ecological impacts of oil on the environment could switch to alternative sources like bio fuel. Consumerism The consumption pattern of the people is key here‚ today they may decide to substitute oil for gas and tomorrow vice versa. The protection or promotion of the interest of the consumer is a somewhat hard as they are unstable. Social mobility An example of this is Leisure Time‚ people tend to move around more
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The Toyota automobile company as it began‚ specialized in making cars‚ but now also forms a leading pioneer in bus‚ trucks‚ robot manufacturer‚ truck‚ auto and financial service providers. The Toyota logo is a simple one‚ derived from a Japanese word meaning ‘eight’ which was thought of as bringing luck and success which the company’s journey cannot be denied of. The Toyota logo‚ much like the company itself‚ is recognized as a paramount in the world of automobiles. The logo speaks of simplicity
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