different customers. KFC Corporation‚ based in Louisville‚ Kentucky‚ is the world’s biggest chicken restaurant chain‚ specializing in Original Recipe‚ Hot & Spicy‚ BBQ Honey Wings and Zinger Burger. KFC is part of Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 36‚000 locations around the world. KFC arrived in Hong Kong in 1985. KFC (Hong Kong) is a franchise‚ managed by Birdland (Hong Kong) Limited since 1997. KFC (Hong Kong) has over
Premium Fast food restaurant KFC Hamburger
Course Outline: “Change is inevitable‚ except from the Vending Machine” as the saying goes! Gone are the days that we were living in a linear world. We could predict and pre-act things in an orderly fashion. Today‚ we recognize that we live in a nonlinear world. We realize that changes sweeping the nations‚ economies and corporations are far deeper and longer-lasting. Being nimble‚ fast and change-ready has become a mantra for survival‚ if not for success. Capacity for change and transformation
Premium Change management Management
THE BRAND BUILDING CHALLENGE • Key points to be incorporated in the presentation as per the case study synopsis • In the absence of meaningful difference on product quality‚ consumers generally choose by name • Key values are not marketing but what the core values of the product are • How a particular brand evolved and grew and in turn became a powerful brand in today’s competitive market Contents expected in Case Study as per Prof. Majumdar • Your chosen Brand’s Identity
Premium Mobile phone GSM
YUM! BRANDS (KFC‚ PIZZA HUT‚ TACO BELL) Today‚ people found that the most popular branded food stores are performed well in worldwide included such as KFC‚ Pizza Hut and Taco Bell. Based on these three well-known restaurants‚ their company’s objectives are show a different higher expectation or need. Whereby‚ the company’s objectives need to be identified its different kind of prominent purpose of objective within an organisation. In the meantime‚ company’s objective can be classified as both
Premium Fast food Pizza Hut KFC
Policy making now‚ more aptly‚ simply describes the development of organizational policies. Some policies appertain at the highest levels and are essential elements of the organization’s strategy. But‚ the vast majority of policies apply at lower levels and are operational in nature. Policymaking is the act of creating laws or setting standards for a government or business. Policy also provides the framework and sets the parameters for planning. The purpose of public planning is to outline how
Premium Decision theory Decision making Policy
1.0 Introduction APPLE Apple Inc.‚ formerly Apple Computer‚ Inc.‚ which is a multinational corporation that creates consumer electronics‚ computer software‚ and commercial servers‚ and a digital distributor of media content. On 1 April 1976‚ Apple was established in Cupertino‚ California and incorporated on 3 January 1977. The founders are Steve Jobs and Steve Wozniak who started with a Apple’s computer company in the year 1976. Apple has expanded into a very complex company that specializes
Premium Apple Inc. App Store
Information system Information System An information system (IS) collects‚ processes‚ stores‚ analyzes‚ and disseminates information for a specific purpose. Like any other system‚ an information system includes inputs (data‚ instructions) and outputs (reports‚ calculations). It processes the inputs by using technology such as PCs and produces outputs that are sent to users or to other systems via electronic networks and a feedback mechanism that controls the operation. Information systems
Premium Information systems Decision theory Decision support system
EXECUTIVE POST GRADUATE PROGRAME- BATCH 2014-2015 MARKETING MANAGEMENT CASE ANALYSIS NOTE POSITIONING THE TATA NANO (A) SUBMITTED BY: APARNA PALLAVI LEAD CONSULTANT ITC INFOTECH EPGP-07-14 HARISH KUMAR PRODUCTION ENGINEER CAIRN INDIA EPGP-07-37 MAYANK PANJRATAN ASST. MANAGER-BRAND DECCAN CHARTERS EPGP-07-57 SUBMIT TO: PROF. JOFFI THOMAS Product: Tata Nano was conceived as the smallest‚ most fuel efficient and the most affordable
Premium Automobile Maruti 800 Suzuki
SERVICE MARKETING CHAPTER 3 : Positioning Services in Competitive Markets Overview of Chapter 3 • Achieve Competitive Advantage through Focus • Market Segmentation Forms the Basis for Focused Strategies • Service Attributes and Levels • Developing an Effective Positioning Strategy • Using Positioning Maps to Analyze Competitive Strategy Achieve Competitive Advantage Through Focus Focus Underlies the Search for Competitive Advantage • Intensifying competition makes it important
Premium Competitor analysis Competition Marketing
Marketers manage product positioning by focusing their marketing activities on a positioning strategy. This essay will discuss the multiple factors that are crucial to optimal market positioning. The factors that impact the chosen organisation‚ Apple‚ and the chosen product‚ laptop computers‚ include market segmentation‚ market positioning‚ and the marketing mix‚ which comprises price‚ promotion‚ place and product. Established in the United States of America in April 1976‚ Apple Inc is a multinational
Premium