KFC SWOT ANALYSIS:- STRENGTHS:- • KFC is continuing to rule the chicken division with sales in 1999 of 1.4 billion • Even with gain by Boston and Chick-fill A‚ KFC customer standards remained loyal to the KFC brand because of its unique taste. • KFC has continued to rule the dinner and take out part of the industry. • Very strong trademarks recipes. • It gains the highest rank among all chicken restaurant chain convenience and different menu varieties of items. • It generates $ 1 billion every
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organisations‚ KFC is also one of the best organisation which gained their title and power for more than 80 years. KFC is a chain of fast food restaurants and first established known as Yum! Brands. However‚ the organisation name has been change since 1952. Until now‚ KFC – Kentucky Fried Chicken is the third largest fast-food organisation in the world. KFC has more than 14‚000 outlets and in more than 80 countries around the world‚ serving about 12 million customers each day. (KFC Franchise Opportunity
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Kentucky Fried Chicken‚ better known by its acronym KFC‚ is a franchise of fast food restaurants specializing in fried chicken‚ which belongs to Yum! Brands. The origin of the group dates back to 1939 when Harland D. Sanders began preparing crispy chicken at a restaurant in North Corbin (Kentucky) from a recipe with eleven spices and aromas. However‚ it was not until 1952 when he opened the first KFC franchise in Salt Lake City (Utah). Today‚ KFC is the second largest fast food restaurant in the world
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OF KENTUCKY FRIED CHICKEN KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders‚ founder of KFC. He reached celebrity status in 1952‚ when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s‚ that special recipe reached Malaysia. Today‚ KFC Malaysia continues to serve
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A Campaign against KFC Corporation MGNT 3165 Case Analysis When contemplating critics of business and defenders of capitalism‚ the ongoing debate by The People for Ethical Treatment of Animals (PETA) against fast food restaurants should be mentioned. On January 6‚ 2003 a little girl named Payton Hull organized a PETA demonstration outside a KFC. The demands were for KFC to require the chicken’s suppliers to treat the chickens
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BCG Matrix of KFC KFC’s parent company is Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 37‚000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List‚ with revenues exceeding $11 billion in 2008. Therefore‚ KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore. KFC is in the ‘Cash Cows’
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KFC began with Colonel Harland Sanders who discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders‚ founder of KFC. He reached celebrity status in 1952‚ when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s‚ that special recipe reached Malaysia. KFC Holdings (Malaysia) Bhd is a branded chicken retail chain
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high growth areas (i.e. China) By 2006‚ KFC had 1‚700 restaurants in China‚ more than tripling in five years. Profit and sales figures saw increases of over 25 percent for some quarters‚ while comparable figures domestically were 1 and 2 percent. KFC significantly outsold McDonald’s in China‚ and by 2006‚ KFC was opening a new Chinese outlet every 22 hours. Yum!’s boss David Novak told Business Week (October 30‚ 2006) that he hoped to eventually have as many KFC restaurants in China as in the United
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How to Improve Profits in a Fast Food Restaurant by Lee Grayson‚ Demand Media Making money in the fast food industry requires more than smiles and fries. Photodisc/Photodisc/Getty Images Related Articles * How to Increase Productivity at a Fast Food Restaurant * How to Open an Effective Fast Food Restaurant * Things to Consider Before Opening a Fast Food Restaurant * Types of Insurance Needed for a Fast Food Restaurant * How to Own & Manage a Fast Food Restaurant
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KFC SWOT ANALYSIS Strengths Brand Equity 2nd Only to McDonald’s in Foreign Sales $550M Strong Cash Flows Generate $1B each year Very strong Internationally UK‚ Middle East‚ Thailand‚ China‚ Japan‚ Korea‚ Mexico Strong Franchise and License Fee revenues for cash flow. Interactive relationship marketing Strong trademarks recipes Ranks highest among all chicken restaurant chains for its convenience and menu variety. Largest multibranded restaurant in the world 100 KFC and Pizza
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