Acknowledgement Table of content Executive Summery 1. Introduction (I shall write it) 1.1. History of the Industry (internet) (I shall write it) 1.2. History of the company McDonald is a world famous fast food chain restaurant. In California‚ the concept of McDonald was introduced by two brothers named Mac (Maurice) and Dick (Richard) McDonald. In 1940‚ the restaurant was renamed to McDonald’s Famous Barbeque from Airdrome restaurant (located near the airport)‚ which was ran by their father
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from there.” (biography.com)That is one quote that Colonel Sanders from KFC once said. Sanders was born on September 9th 1890 a day of importance and a day that is remembered. Like many other important and famous people who were born on September 9th Colonel Sanders was the most important person in the fried chicken industry in fact Sanders invented fried chicken.After Colonel’s chicken was a success he sold his company to KFC which now it is very famous. In conclusion‚ September 9th changes history
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and accepted them into their homes and restaurants‚ and specially the harmonizing culture that combined them into modern Filipinos fare. Students preferred some of the most popular fast food chains in the Philippines and these are Jollibee‚ Mcdonald‚ KFC‚ Chowking‚ Mang Inasal and many more and we wonder why? BACKGROUND OF THE STUDY The Fast food industry is popular all over the Philippines‚ the source of its innovation and many major fast food chains are based. The presence of multi-national
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food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors. Strong position in emerging China. KFC receives half of its revenue from China‚ where it operates more than 4‚000 outlets. KFC position in China is one of its main strengths
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Death by Grease: America’s Obsession with Fast Food Introduction Have you ever seen a movie named Fast Food Nation? It is a movie that shows us how fast food affect people’s lives and heath through three stories‚ and how much Americans like fast food. Americans’ reactions about the effects of food safety is obvious. Before I came to the United States‚ I had heard that American people eat fast food very often‚ then I did my research‚ which indicated that currently‚ fast food has been a key role
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References: Bennett‚ Rodger (1999). Corporate Strategy. 2nd ed. Harlow: Pearson Education. p4. Fred R. David (1988)‚ “How companies define their mission‚” Long Range Planning 22. No‚ 3 p40. Mintzberg‚ Henry (1994). The Rise and Fall of Strategic planning.
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McDonalds vs. Kentucky fried chicken (KFC) Introduction Started Out as a small drive through in 1948 by two brothers Dick and Mac McDonald. McDonalds expanded its operations to countries outside the U.S.A (119 Countries and Over 33000 outlets. In addition McDonald opens a new restaurant in every three hours Total Quality Management in McDonalds Total Quality Management is an enhancement to the traditional way of doing business. It is a proven technique to survival in the world class competition
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Company Background MARRYBROWN‚ winner of numerous domestic and international franchise industry awards‚ is proudly Malaysian-owned and has over 30 years of franchise experience under its belt. The home grown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia‚ China‚ Indonesia‚ India‚ Sri Lanka‚ Maldives‚ Africa‚ the Middle East and Myanmar. The halal
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References: * A&W. (2011). Retrieved from http://www.Root Beer.com.my/menu/classic combos/9/grilled chicken burger.php * Dinesh. (2008). A&W design and history. Retrieved from http://www.dinesh.com/history_of_logos/restaurant_logos/a&w_logos_-design_and_history
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References: [1] Top 100 list of Chinese catering enterprises‚ 2008. http://www.canyin168.com/Article/xw/15641_2.html [2] Claudio Vignali. McDonald ’s: "Think Global‚ Act Local"—the marketing mix. British Food Journal 2001; 103(2):97-111. [3] R. I. Westwood
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