INDIVIDUAL ASSIGNMENT MGT 4235 Corporate Communication Ms. Rizwanah Souket Ali Yang Yu I 12001918 8 BA 1 15th October 2014 Corporate Communication: Mitsubishi Corporation Background: Main Business Activities Mitsubishi Corporation (MC) has seven Business Groups which develop operations in the diverse fields of Global Environmental & Infrastructure; Industrial Finance‚ Logistics & Development; Energy; Metals; Machinery; Chemicals; and Living Essentials. In addition to
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Ontario K1N 6N5‚ and 1 HEC Montreal‚ 3000 Côte-Sainte-Catherine Road‚ Montreal‚ Quebec H3T 2A7‚ Canada Email: benamar@telfer.uottawa.ca‚ claude.francoeur@hec.ca‚ taieb.2.hafsi@hec.ca‚ real.labelle@hec.ca This study investigates the joint effect of corporate ownership and board of directors’ diversity configurations on the success of strategic merger and acquisition (M&A) decisions. Board diversity is defined as the extent to which its demographic diversity as measured by the culture‚ nationality‚ gender
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Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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Corporate identity – the management of the process of change in the name/logo in the context of brands’ merger Joana César Machado Paulo de Lencastre Pedro Dionísio Universidade Católica Portuguesa E-mail: jcmachado@porto.ucp.pt E-mail: plencastre@porto.ucp.pt Instituto Superior de Ciências do Trabalho e da Empresa E-mail: pedro.dionisio@imr.pt Abstract The creation of strong corporate identity‚ including identity signs‚ is crucial for companies to encourage positive attitudes in
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Literature Review Corporate Identity What is corporate identity? The task of defining corporate identity is challenging. Different views and definitions were introduced to the concept. The first time the “corporate identity” term was used was in 1957 by Lippincott and Margulies (Cornelissen & Elving‚ 2003). It was constrained by the visual representation of the organization by which means it identify itself. The understanding of the concept has expanded later to include all the characteristics
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Q3. What role should six sigma play in corporate strategy? Six sigma is a methodology and describes the process of; Define – Measure – Analyse – Improve- Control This process means that Six sigma has to be kept in mind from the identification of needs and objectives all the way through to when the objectives are met and need to be sustained. When Six sigma is implemented within 3M‚ different objectives will be set with six sigma and the reduction of waste in mind. These objectives are usually
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from the insights gained in description and diagnosis PART I : IDENTIFYING CORPORATE FINANCIAL POLICY : THE ELEMENTS OF ITS DESIGN The first task for financial advisors and decision makers is to understand the firm’s current financial policy. Part I presents an approach for identifying the firm’s financial policy. The Concept of Corporate Financial Policy Financial policy is a matter of managerial choice. "Corporate financial policy" is a set of broad guidelines or a preferred style to guide
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Academic Year 2012‐2013 CEMS BLOCK SEMINAR: Take‐home examination Corporate Entrepreneurship Pauline GELDOF – CEMS Master 2 Introduction In today’s global economy‚ Corporate Entrepreneurship defined by Damanpour (1991) as the generation‚ development‚ and implementation of new ideas and behaviors by a company has become the only real source of competitive advantage for established organizations. Indeed‚ operating within an increasingly
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"Corporate Fraud" when you hear those words the first‚ most recent incident‚ many think of is The Enron Scandal. This same scandal produced the Public Company Accounting Reform and Investor Protection Act of 2002. This much needed act created the Public Company Accounting Oversight Board under the Security Exchange Commission ’s supervision. This board sets accounting standards and investigates Certified Public Accountants and companies to ensure they are following the guidelines set forth. This
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e-Business Unit 6 Mid Term Assignment (An Examination of Citibank ’s E-Business Strategy for Global Corporate Banking) A Paper Presented in Partial Fulfillment Of the Requirements of [Class #637 - MBA 57613 - e-Business] February‚ 2012 | | | | | | | | | | | | DECLARATION OF ORIGINALITY OF WORK: I affirm that the attached work is entirely my own‚ except where the words or ideas of other writers are specifically acknowledged according to accepted citation conventions. This assignment
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