Corporate Culture (a) What do you think is the dominant corporate culture in your organization? Describe some of the features of this culture‚ what shaped them‚ and comment on their effects (both positive and negative) on organizational performance and staff behaviour and motivation. (b) Could some of the negative cultural features be changed or minimized? If yes‚ describe how you would go about changing them using any change model you like and what resources/support are needed. Suggest the
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Balmer’s AC3ID Test of Corporate Brand Management Professor John M T Balmer Dr Helen Stuart Working Paper No 04/26 July 2004 The working papers are produced by the Bradford University School of Management and are to be circulated for discussion purposes only. Their contents should be considered to be preliminary. The papers are expected to be published in due course‚ in a revised form and should not be quoted without the author’s permission. W O R K I N G PA P E R S E R I E S BRITISH AIRWAYS
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Cover Page ◦Title Corporate Governance: Relevance and significance in the current Corporate environment. ◦Abstract This article will discuss whether the concept of Corporate Governance appears to make a difference in the way in which companies are managed at board level. It will also briefly mention whether the recent economic turmoil in major and minor companies alike‚ would have been due to a lack of proper corporate governance. It will also explore in brief about the principles
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What is Corporate Communication? * A department with many functions * A set of communication products * A process to communicate key messages Corporate communications are a powerful management tool if approached with strategic integrity‚ alignment and focus. An organisation performing with coherence and its energy focused on a specified goal is far more effective than one that allows confused and inconsistent messages to disseminate from management. Communications is the only vehicle
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Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
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Model for Qantas Limited 30 Assessment Model for World Vision Australia 34 EXECUTIVE SUMMARY The corporate governance of five organisations (China Mobile Limited‚ Daimler AG‚ Samsung Electronics Corporation Limited‚ Qantas Airways Limited and World Vision Australia) is evaluated using a specially developed model which focuses on six corporate governance related factors that will enhance corporate governance quality. These factors are: * Whether the company’s board is structured to add value
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this journal is available at http://www.emerald-library.com/ft Corporate identity‚ corporate branding and corporate marketing Seeing through the fog John M.T. Balmer Bradford School of Management‚ The University of Bradford‚ UK Keywords Corporate identity‚ Corporate Communications‚ Brands‚ Corporate image Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However‚ the fog surrounding the area has a silver lining
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Downsizing has become an extremely popular strategy in today ’s business environment. Companies began downsizing in the late 1970 ’s to cut costs and improve the bottom line (Mishra et al.‚ 1998). The term "downsizing" was coined to describe the action of dismissing a large portion of a company ’s workforce in a very short period of time. According to online encyclopedia http://en.wikipedia.org downsizing refers to "layoffs initiated by a company in order to cut labor costs by reducing the size
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Innovation from Google’s Free Food Strategy Denise Johnson Professor Troy Hudgins Business 302-Management Concepts 1 February 2015 Google is a United States-headquartered‚ multinational corporation specializing in Internet-related services and products. These include online advertising technologies‚ search‚ cloud computing‚ and software. Most of its profits are derived from AdWords‚ an online advertising service that places advertising near the list of search results. The mission is
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different customers. KFC Corporation‚ based in Louisville‚ Kentucky‚ is the world’s biggest chicken restaurant chain‚ specializing in Original Recipe‚ Hot & Spicy‚ BBQ Honey Wings and Zinger Burger. KFC is part of Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 36‚000 locations around the world. KFC arrived in Hong Kong in 1985. KFC (Hong Kong) is a franchise‚ managed by Birdland (Hong Kong) Limited since 1997. KFC (Hong Kong) has over
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