spices were born. In 1957 Kentucky fried Chicken used to be sold in buckets. In1966 The Kentucky Fried Chicken Corporation goes public. In 2002 the tricon global Restaurant Inc which owned KFC changed its name to YUM! Brands.INC In 2006 KFC serves customers in over 1 billion dinners in 80 countries worldwide. (KFC corporation‚ 2010) BRANDING AND BRAND DIAMOND: DEFINITION OF A BRAND:” An identifying symbol‚ words‚ or mark that distinguishes a product or company from its competitors. Usually
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Chicken Four P¶s of Marketing mix. Introduction KFC Corporation‚ or KFC‚ founded and also known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. KFC is a brand and operating segment‚ called a "concept" of Yum! Brands since 1997 when that company was spun off from PepsiCo. KFC primarily sells chicken in form of pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of roasted chicken products‚ side
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CONTROL OF FOOD QUALITY IN KFC In theory an employer must eliminate risks‚ or if not control them to the fullest extent possible. In the fast food industry there are certain regulations that are intended to eliminate the risk of bad food quality but these regulations do not eliminate the ability of a fast food outlet to produce food that is harmful to those who consume it. For example the Food Act (2003) and the Food Regulation Act (2004)‚ that cover issues such as food standards and handling
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KFC‚ or also known as Kentucky Fried Chicken‚ has been one of the most famous fast food franchises nowadays along with McDonald’s and Subway. Looking at the graph above we can see that Yum! Brands‚ the parent’s company of KFC are the third biggest firm in the fast food industry. By serving more than 12 million customers in 21000 stores in 109 countries every day‚ KFC has become the world most popular chicken fast food franchise. (1) However‚ over the past decade‚ KFC’s suppliers have been caught
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food industry in terms of value ($ 6 billion). KFC is known by many and is a trustworthy brand in many countries mainly due to its early franchising and international expansion. Original 11 herbs and spices recipe. KFC original chicken recipe is a trade secret and a source of comparative advantage against firm’s competitors. Strong position in emerging China. KFC receives half of its revenue from China‚ where it operates more than 4‚000 outlets. KFC position in China is one of its main strengths
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KFC Marketing Segmentation: Geographic: The perfect place for KFC to do business is in the city because people are gathered there including people from the countryside. So the busiest blocks where there are people passing by 24 hours a day are KFC’s targets. Moreover‚ by positioning the store in the capital city Phnom Penh and a touristic city as Siem Reap‚ KFC can benefit from the excessive amount of labor force and a less expense on delivering raw material to each branch. Beside targeting the
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History: KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville‚ Kentucky‚ United States‚ which specializes in fried chicken. An "American icon"‚ it is the world’s second largest restaurant chain overall (as measured by sales) after McDonald’s‚ with over 18‚000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands‚ a restaurant company which also owns Pizza Hut and Taco Bell. KFC was founded by Harland Sanders
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0Introduction Kentucky Fried Chicken (KFC) Corporation is a chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. It is the world’s most widespread chicken restaurant chain offering services to more than 12 million customers in 109 countries all around the world. It is also the largest fast-food chicken operator‚ developer‚ and franchiser in the world. It has grown to become one of the largest quick service food service systems in the world. KFC operates more than 5‚200restaurants
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Market Internationally & KFC in China Due to the environmental and sociocultural forces‚ there are always differences between domestic and international marketing. However‚ international companies wish they could standardize the marketing mix for cost saving and easier to control‚ plus less time to be spent on the marketing plan. But it is almost impossible to standardize the marketing mix while expanding internationally as each market is unique. I think most products should be customized for
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KFC has been known to be a leader in the chicken restaurant segment with an annual sale of more than a billion dollars. The KFC as a brand is well established in the dining out as well as delivery service provider in the fast food industry. Despite the entrance and presence of many competitors in the fast food industry the company was able to retain its large loyal customer base because of its unique offering. Due to this reason the KFC ranks highest when it comes tochicken restaurant chains‚ convenience
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