Bacon’s Bakery is a small gourmet bakery located in Hampton Coliseum neighborhood. The name Bacon’s Bakery is well suited for our business because it is the family name of the owner. Therefore‚ the name Bacon’s Bakery implies that we are a small business specializing in the production of desserts ranging from candies to wedding cakes. Different from other bakeries in the area‚ Bacon’s Bakery provides a unique experience‚ allowing customers to create their own dessert from the bottom up. Despite
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Project Report. Dear Sir‚ We are students of the BUS 101 course (Introduction to Business). As a requirement of your course BUS 101‚ we have prepared this project report on “KFC”. We would like to thank you for letting us work on the project‚ which enhanced our understanding of the subject matters through analysis and reporting. Since we worked in a group to prepare this report‚ it also gave us the opportunity to develop our teamwork capability. It was a real pleasure working on such topic
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secret recipe. The secret recipe has long been a source of advertising‚ and allowed KFC to set itself apart. Also‚ KFC was the first chain to enter the fast-food industry‚ just before McDonald’s‚ which opened its first store a year later‚ and the "secret recipe" was the initial home replacement strategy. 2. Name recognition and reputation. KFC’s early entrance into the fast-food industry in 1954 allowed KFC to develop strong brand name recognition and a strong foothold in the industry. The Colonel
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KFC SWOT ANALYSIS Strengths Brand Equity 2nd Only to McDonald’s in Foreign Sales $550M Strong Cash Flows Generate $1B each year Very strong Internationally UK‚ Middle East‚ Thailand‚ China‚ Japan‚ Korea‚ Mexico Strong Franchise and License Fee revenues for cash flow. Interactive relationship marketing Strong trademarks recipes Ranks highest among all chicken restaurant chains for its convenience and menu variety. Largest multibranded restaurant in the world 100 KFC and Pizza
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Introduction KFC operates in 74 countries and territories throughout the world. It was founded in Corbin‚ Kentucky by Colonel Harland D. Sanders. y 1964‚ the Colonel decided to sell the business to two Louisville businessmen. In 1966 they took KFC public and the company was listed on the New York Stock Exchange. In 1971‚ Heublein‚ Inc. acquired KFC‚ soon after‚ conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality
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interesting how difficult it is for KFC and other restaurants in other segments of the industry to maintain market share control price because of the amount of competition and rivalry. The restaurants face competition within their segment and with the other segments in the industry. This‚ along with the NAFTA agreement‚ has given opportunity for industry leaders‚ including KFC‚ to expand more aggressively in Latin America. Threat of New Entrants This force is weak. KFC has economies of scale holding
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inception‚ KFC has evolved through several different organizational changes. These changes were brought about due to the changes of ownership that followed since Colonel Sanders first sold KFC in 1964. In 1964‚ KFC was sold to a small group of investors that eventually took it public. Heublein‚ Inc‚ purchased KFC in 1971 and was highly involved in the day to day operations. R.J. Reynolds then acquired Heublein in 1982. R.J. took a more laid back approach and allowed business as usual at KFC. Finally
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they have the potential to enter. The report will include a situational analysis on Sony’s most recent product‚ the PlayStation 4. Through looking at the company’s current market‚ competitors and the external macro environment that has second hand effects on them. Furthermore‚ I will conduct a TOWS analysis‚ and then go on to make recommendations in relation to improving Sony’s corporate strategy. SITUATIONAL ANALYSIS: Market Analysis: The current market for technological goods and services is
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Situational analysis is the first step of the planning process‚ and during this step all information relevant to the situation should be gathered and analyzed in depth. This step explores internal and external factors‚ influences‚ and environments‚ and it studies and determines events and patterns of the past‚ present‚ and future(Bateman & Snell‚ 2009). The first step of the planning process provides you with all the information you need to begin creating a successful plan. Alternative goals and
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Situational Analysis Company Profile Analysis DIGI is the first telecommunication to operate and launch a full digital cellular network in Malaysia on 24 May 1995. Besides‚ DIGI were also become the first to offer GPRS (2.5G) and later EDGE (2.75G) in 14 May 2004 in Malaysia. DIGI is a mobile communication services provider in Malaysia. DIGI has provided service to individuals‚ businesses and other operators which owned subsidiary‚ DIGI Telecommunication SDN BHD. There are two packages option
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