one of the major and leading companies in the global quick service restaurant (QSR) industry. Through some tools the author has examined deeply this fast food firm regarding the internal situation (SWOT)‚ the external environment (PESTEL) and the stakeholders involved in the industry (Porter’s 5 Forces) key words: Yum Brands‚ PESTLE‚ SWOT‚ Porter’s 5 Forces‚ QSR‚ fast food‚ China 1. COMPANY OVERVIEW Yum Brands‚ Inc. is a U.S. company headquartered in Louisville (Kentucky)‚ and
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Ethical report of KFC and its problems Kentucky Fried Chicken is one of the well-known fast food restaurants in the world. The industry was founded by Colonel Sanders. The corporation is based in Louisville‚ Kentucky and now regarded as the most famous chicken restaurant chain. It can be noted that each day‚ nearly eight million customers avails the products and foods offered by this fast food chain. There are many ethical issues that an organisation face and one of
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TABLE OF CONTENTS EXECUTIVE SUMMARY VietMac is a short established company‚ which has gained popularity among Vietnamese people‚ especially in Hanoi and Ho Chi Minh City. VietMac is famous for fast-fresh and also unique food called “rice burger”‚ which combines rice patties‚ meat such as pork and ostrich and seafood. Also by understanding that customers tend to consume the healthy food‚ VietMac’s products have a lot of vegetable. They target people with slogan “Live FAST - eat FRESH”
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Case II Marketing “McDonald’s: is China Lovin it” 1. What are the general environmental forces that could influence or have influenced McDonald’s development in China? a. Demographic Environment • There was massive urbanization in China‚ captured in graphic bellow: (Opportunities) [pic] • In China there was significant economic growth‚ which reflected from per capita annual income growth. (opportunities) [pic] • Affluence people in China was increasing (opportunities)
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A Study on KFC(Kentucky Fried Chicken) Restaurant Submitted By :- Aditya Shrestha New Summit College Roll No :- Submitted To :- Faculty of Management New Summit College‚ Baneshwor Kathmandu‚ Nepal January‚2014 Faculty Of Management New Summit College Recommendation This is to certify about a study on the KFC(Kentucky Fried Chicken) Restaurant of Nepal Submitted By :- Aditya Shrestha Entitled A study on KFC Restaurant of Nepal which is situated in Durbar Marg
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Jinnah University For Women Department: Business Administration Project Report Of Service Marketing Report: Marketing Strategy Of Fast Food Industry Brand Name: McDonalds’ Group Members: Sumaira Khan Azal Muhammad Afzal Iqra Ghazal Class: B.B.A IV –C Submitted To: Miss Shaista Date: 4-April-2014 The McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Headquartered in the United
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QUESTIONNAIRE We are three students pursuing a Bachelor’s in Business Administration. You are kindly asked to complete this survey in order for us to gather information for an audit on Consumer Behaviour pertaining to the KFC located at the corner of Park Street and Frederick Street. It will take approximately 5-7 minutes to complete. The survey is anonymous and participation is voluntary. Please circle your answer. 1. Gender: Male Female 2. Age: 19 & under
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Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
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Pizza Hut‚ the first International Chain Restaurant in Bangladesh‚ and went on to sign the contract to become the franchisee of Kentucky Fried Chicken (KFC) in the year 2006. Both Pizza Hut and KFC are subsidiaries of the world’s largest restaurant company Yum! Restaurants International. In a span of ten years‚ TFL has opened 5 Pizza Hut and 11 KFC outlets so far throughout the country. Pizza Hut Franchise Information • Initial Franchise Fee: $25‚000 • Total Investment: $1.3M to $3M
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Fast Food 1. McDonald’s 2. KFC Ⅲ. The Development of Fast Food Industry Ⅴ. Globalization Ⅵ. Conclusion 陈秋丞(jack) 1226210934 English class 1209 (semester 2-2013) June 6th 2013 Analysis on Fast Food Culture and Its Double-side Effects to the world from the Development of American Fast Food Ⅰ. Introduction Fast food is becoming more and more popular around the world these years. It is estimated that there are more than 100 branches of McDonald’s and KFC only in Beijing. The appearances
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