PROJECT ON SEGMENTATION‚ TARGETING AND POSITIONING OF NIKE SUBMITTED BY: SAHIL MEHRA BHARAT SHARMA SHAJEE KHALID RITIKA CHADHA SANYOG CHANDRA SANDHYA TANWAR ROHIT KUMAR MARKET SEGMENTATION Nike falls under niche marketing. They have a narrowly defined customer group seeking a distinctive mix of benefits. Their products are mainly aimed at both men and women looking for sports apparel. Nike promises
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England: Pearson Education Limited. (n.d.). Retrieved from http://www.kfc.com.my/about-kfc-malaysia.php (n.d.). Retrieved from http://www.fastfoodmarketing.org/fast_food_facts_in_brief.aspx freedownload.is. (2011). Retrieved from http://freedownload.is/pdf/consumers-preference-and-consumption-13515192.html Jeffrey A. Krug. (2001). KFC and Global Fast Food Industry. Retrieved from http://www.oppapers.com/essays/Kfc-Global-Fast-Food-Industry/168890
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SEGMENTATION‚ TARGETING AND POSITIONING of Yamaha Fz-s Segmentation - In what way to divide up markets into meaningful customer groups. Which have the common interest? 1. Demographic segmentation: In this segmentation the clause which come under it are age‚ gender‚ income‚ occupation‚ generation. a) Age- Here age of the customers plays an important role for acquiring this type of bike. The company focuses mainly the customers for the bike having the age-group of 18 years to 30 years
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Nando’s Marketing Strategy: Elliot Gleave > E.G > Example Email ThisBlogThis!Share to TwitterShare to Facebook Dining Cult Rising How Nando’s Cultured Celebrity Endorsement and Subliminal Resonant Enforcement into a winning marketing strategy The Concept: Fast Casual Dining The Cuisine: Market-esq flavoursome fresh The Demand: Greater than Capacity The Funny Thing: QUEUEING FOR FAST CASUAL The Secret: Cultured Celebrity Endorsement and Subliminal Resonant Enforcement But
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Positioning Although all Micromax products were towards the lower end of the pricing spectrum‚ the brand was focusing on adding more features at a reasonable price. The focus was more on value than price. Innovation‚ Cost-Effective‚ Credible and an Insightful R&D are given high emphasis at Micromax in the telecom vertical. Micromax based its value proposition out there‚ with extensive features vis-a-vis the big brands‚ of course with a low-price point with a target audience catering to the low-income
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relating to the fast- food industry. 2.2 Porter’s Five Forces – Fast-food Industry 1.2.1 New Entrants “The industry is dominated by a number of international quick Service Restaurant Chains‚ including McDonald’s‚ Burger King‚ Pizza Hut‚ KFC and Domino’s “(Data monitor‚ 2010). So the market of fast food is highly competitive‚ and the cost to entry the fast food industry is high. This force should be weak. 1.2.2 Substitutions Substitutes are readily available: food can be purchased
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KFC 1.0 Introduction (Figure 1‚ Logo of KFC Source: google.com) Kentucky Fries Chicken‚ better known as KFC‚ is one of the leading fast food Franchise concepts of today; present in a variety of countries around the world. KFC was founded in 1930 by Colonel Harland Sanders‚ at his hometown Kentucky‚ but only in 1952 it has grown and become a true multi-domestic company. KFC has more than 15‚000 outlets in 105 countries and territories around the world. The main aim of KFC is to increase
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AND EVALUATE MARKETING OPPORTUNITIES Kentucky Fried Chicken (KFC) DIPLOMA OF BUSINESS Candidate ’s Name : | M. Turab Hussain | Assessor ’s Name : | | Student ID : | | | | | | Submission Date: | | Table of Content History KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands‚ Inc.‚ headquartered in Louisville‚ Kentucky‚ United States .Founded by Col. Harland Sanders‚ KFC is known mainly for his fried chicken‚ which is usually served
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During the next nine years he developed his secret recipe of 11 herbs and spices and the basic cooking technique which is still used today. Sander’s fame grew. In 1939‚ his establishment was first listed in Duncan Hines’ “Adventures in Good Eating”. KFC Holdings (Malaysia) Bhd ("KFCH") commands a dominant position in Malaysia’s dynamically expanding retail food industry. Since the first Kentucky Fried Chicken outlet opened its doors to a receptive Malaysian public in 1973‚ the Group has developed its
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Management ORGANISATIONAL DIRECTION KFC SECTION 1 STRATEGIC AIMS AND OBJECTIVES Introduction Organisational direction referred to the human relations as the study of behaviour of the people and their relationships in the organisation with the purpose of meeting the personal needs and objectives with a overview of organisation. Definition KFC (Kentucky Fried Chicken) which was founded by Colonel Harland Sanders in 1952 is known as the world famous fast food industry. Colonel used his
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