Chapter 1 The Problem and Its Background Introduction Customer service is the provision of service to customers before‚ during and after a purchase. According to Turban et al. (2002)‚ "Customer service is a series of activities designed to enhance the level of customer satisfaction that is‚ the feeling that a product or service has met the customer expectation." The importance of customer service may vary by product or service‚ industry and customer. The perception
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By investing in a company PepsiCo started from Pepsi-Cola and then moved into a more diversified business with mainly soft drinks‚ snack foods and restaurants. In early 1990s‚ PepsiCo’s restaurant business is composed of Pizza Hut‚ Taco Bell and KFC‚ all of them are business leaders in their segment. 1By investing in C1a1r1t1s1 1o1f1 1C1o1l1o1r1a1d1o1‚ it1 1w1o1u1l1d1 1e1n1a1b1l1e1 1P1e1p1s1i1C1o1 1t1o1 1e1n1t1e1r1 1n1e1w1 1m1a1r1k1e1t1 1a1n1d1 1n1e1w1 1c1u1s1t1o1m1e1r1s1 1a1n1d1 1h1e1l1p1 1t1o1
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Term Paper Report on CUSTOMER SATISFACTION SURVEY ON PAST FOOD RESTAURANT (Chittagong) Submitted to: Mrs. Farah Israth Lecturer Department of Business Administration Premier University‚ Chittagong Submitted By: Shubhangkar Barua Id: 0613111530 Marketing Department Premier University‚ Chittagong DATE OF SUMISSION: 13.12.2011 Letter of transmittal 3rd Nov‚ 2011 Farah Israth Lecturer Department
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or at the mall. Consumers are also more educated and will not support companies that are not ethically responsible. For example‚ KFE receive a lot of bad press from PETA because of its unnatural way its treats and grows its chickens. To this end‚ KFC has not been able to meet it growth objectives. 2. Using the Porter’s Five Forces Model‚ assess the strengths of each competitive force in the fast food industry. Porter’s Five Forces Model includes the following: in the center is competition
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Research methods for strategic managers Course: Level 7 BTEC Advanced Professional Diploma in Management Studies Assignment: Research Methods for Strategic Managers Research Question. Explain about your research question taking into account your hypothesis‚ research method‚ preparation and methodology and justify your choice. You should conduct individual preliminary investigation before selecting your research question. Prepare an action plan with target dates and methods for monitoring and
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3.0 Porter’s five forces Threat of New Entrants The threat of new entrants‚ both potential and existing competitors influences average industry profitability. The threat of new entrants is usually based on the market entry barriers. Some of the barriers include cost of entry‚ the cost you need to bear in order to enter the particular market. Rules and regulation set by Government may also considered barriers for new entrants to enter markets. The operations of McDonald’s Malaysia are affected
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from http://www.marketingexperiments.com/blog/ Energy Star (2012). Energy Star Guide For Restaurants. Retrieved from http://www.energystar.gov/ia/partners/publications/pubdocs/restaurants_guide.pdf?04bb-ca54 Environmental Leader (2009‚ January 28). KFC Switches to Earth-Friendly Packaging. Retrieved September 28‚ 2012 from http://www.environmentalleader.com/ Ethical Footprint (2010‚ May 14) Green. Retrieved September 28‚ 2012 from http://www.chainalytics.com/wpcontent/uploads/2011/03/2009-04-Subways-Journey-to-Green
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Top 10 fast-food restaurants By Ching M. Alano (The Philippine Star) Updated July 17‚ 2008 12:00 AM With today’s fast-paced lifestyle‚ fast food is the fastest way to satisfy hunger pangs. It’s comfort/convenient food that’s good for the soul — and kind to the pocket‚ too. To literally grab a bite to eat‚ you need not look far because fast-food restaurants are all over the country — there’s probably one smack in the center of your neighborhood. Indeed‚ we’re fast becoming a fast-food nation
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“McDonalds to Double China Restaurants by 2013.” Reuters.com. Reuters. 15 Dec. 2010. Web. 14 Jan. 2011. “What’s on the Manu: McDonald’s Hong Kong.” Brand Eating. brandeating.com. 23 May 2010. Web. 24 June 2012. Mellor‚ William. “McDonald’s No Match for KFC in China as Colonel Rules Fast Food.” Bloomberg. bloomberg.com. 26 January 2011. Web. 24 June 2012. “USD to CNY.” The Money converter.com. themoneyconverter.com. Web. 24 June 2012.
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It’s no secret‚ Americans love fast food and it’s not only just them! This new trend in the food industry has spread all around the globe; thereby‚ making it one of the fastest growing segments in the food industry. The main characteristics of the fast food industry are quick preparation and service of food such as Burgers‚ Fries‚ Pizzas‚ and wraps. They provide minimal table services‚ and offer on-site consumption or take out services. Frequently‚ the food is standardized and shipped from a central
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