Yum! Brands Building the KFC Global Brand Micky Pant YRI Chief Marketing Officer KFC International – Strong ’06 Performance 5% SSS Growth Nearly 300 More Traditional Restaurants BYA Update Solid sales growth across the world‚ with renewed strength recently South Africa Middle East Netherlands Europe FBU Mexico Asia FBU Australia U.K. France India Japan Germany Russia YTD 17% 9% 8% 7% 6% 5% 5% 4% 4% 1% Flat -1% N/A Note: YTD same-store-sales growth above are estimates‚ including
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Case II Marketing “McDonald’s: is China Lovin it” 1. What are the general environmental forces that could influence or have influenced McDonald’s development in China? a. Demographic Environment • There was massive urbanization in China‚ captured in graphic bellow: (Opportunities) [pic] • In China there was significant economic growth‚ which reflected from per capita annual income growth. (opportunities) [pic] • Affluence people in China was increasing (opportunities)
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A Study on KFC(Kentucky Fried Chicken) Restaurant Submitted By :- Aditya Shrestha New Summit College Roll No :- Submitted To :- Faculty of Management New Summit College‚ Baneshwor Kathmandu‚ Nepal January‚2014 Faculty Of Management New Summit College Recommendation This is to certify about a study on the KFC(Kentucky Fried Chicken) Restaurant of Nepal Submitted By :- Aditya Shrestha Entitled A study on KFC Restaurant of Nepal which is situated in Durbar Marg
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QUESTIONNAIRE We are three students pursuing a Bachelor’s in Business Administration. You are kindly asked to complete this survey in order for us to gather information for an audit on Consumer Behaviour pertaining to the KFC located at the corner of Park Street and Frederick Street. It will take approximately 5-7 minutes to complete. The survey is anonymous and participation is voluntary. Please circle your answer. 1. Gender: Male Female 2. Age: 19 & under
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Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
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9-606-041 REV: JANUARY 9‚ 2006 FRANCES X. FREI AMY C. EDMONDSON Yum! Brands‚ Inc.: A Corporate Do-Over This culture that we have is our secret weapon. It’s why I think we can recruit the best people in the industry‚ it’s why our turnover is going down‚ it’s why we’re making progress in every aspect of our business. … Every day we go to work‚ trying to build a great‚ powerful culture and build the business around the basic building blocks that we know will drive the business. — David C. Novak
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BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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Fast Food 1. McDonald’s 2. KFC Ⅲ. The Development of Fast Food Industry Ⅴ. Globalization Ⅵ. Conclusion 陈秋丞(jack) 1226210934 English class 1209 (semester 2-2013) June 6th 2013 Analysis on Fast Food Culture and Its Double-side Effects to the world from the Development of American Fast Food Ⅰ. Introduction Fast food is becoming more and more popular around the world these years. It is estimated that there are more than 100 branches of McDonald’s and KFC only in Beijing. The appearances
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living standard of people in the modern time is improving. They are altering their life styles. With the pace speeding up‚ people demand more and more in efficiency. Foreign fast food has entered Chinese life since 1980s‚ particularly in McDonald’s and KFC‚ they made a big success in Chinese market. They are affecting our living habits‚ converting our understanding of traditional beliefs on diet. To a great extent‚ it has become a powerful rival to Chinese traditional food culture. At the same time‚ foreign
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Sangha. Kentucky Fried Chicken (KFC) certainly wouldn’t want to remember the group of stone pelting farmers who forced the fast food chain to temporarily down its shutters in India in mid 1990s. In fact‚ the company now doesn’t want the consumers to remember it as Kentucky Fried Chicken. Just KFC would do nicely. Thank you very much. More than a decade after they set foot in India‚ all the major MNC fast food chains such as McDonald’s‚ Yum! (which owns the KFC and Pizza Hut brands)‚ and Domino’s
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