Presentation Transcript KFC: KFC Case study of KFC BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC): BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC ) KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is the world’s largest restaurant company in terms of system
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CASE STUDY: KFC in China Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930’s by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Quality‚ service and cleanliness (QSC)represents the most critical success factors to KFC’s global success. Throughout its 35-year history‚ the company has gone through several stages and has
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[pic] Internship Report KFC Pakistan BBA Program Summer 2009 Submitted To Prof. Nisar Ahmad By Madiha Hamid L1F05BBAM0045 For My Beloved Parents First and foremost‚ I am deeply grateful to Allah for giving me a chance to complete my internship successfully and for completing my report in time. Sincere and deep regards for my internship advisor Prof. Nisar Ahmad for his continuous guidance‚ encouragement and critical remarks that helped
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[pic] KFC New Zealand Marketing Strategy [pic] [pic] [pic] [pic] Table of Contents Present Market Situation ____________________________________________________________ _____________ pg 3 Macro Environmental Factors ____________________________________________________________ _________ pg 3 Customer Analysis ____________________________________________________________ __________________ pg 4 Competitor Analysis ____________________________________________________________
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Secondary analysis is the “analysis of data by researchers who will probably not have been involved in the collection of those data‚ for purposes that in all likelihood were not envisaged by those responsible for the data collection” (Bryman & Bell‚ 2011). Secondary research‚ included online desk research and official documents‚ is the main methodology used in the business study. For this study‚ the annual report and reference document of KFC and McDonald’s‚ data in published paper‚ published
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SWOT Analysis for Classic Savory Strengths: 1. Classic Savory offers different kinds of food that they offering to their customer when looking at the menu. The order of the menu is excellent and arrange accordingly to their categories‚ a very easy way to recognize the food that a customer would order. Pictures of the food itself were also placed in the menu to add attraction and interest of what kind of food they are serving. 2. The quality and taste of the food itself is very delicious‚ you
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Background KFC Corporation Kentucky Fried Chicken was founded by Harland Sanders in Corbin‚ Kentucky. Harland Sanders was born on a small farm in Henryville‚ Indiana‚ America‚ in 1890. Sanders loved to cook and to invent a new recipe. One day he tested to mix eleven herbs and spices with wheat flour until he got success and he had a secret recipe for cooking chicken. Sanders opened the first facility with a 142-seat restaurant‚ a motel‚ a gas station. During the 1930s an image that would became
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main strategy of KFC is to establish its market position in other countries. The key factors of its success lie in cost savings through R&D‚ innovations and work efficiently. These factors are lower costs and increase profit in the industry. KFC uses a low cost / differentiation leadership on its brand name as well as on taste. http://www.slideshare.net/skdrugs/kfc-case-study-presentation 4.1 Overall Cost Leadership Strategy This strategic approach aims at reduction in costs. KFC is a publicly
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not a typical CEO with a business degree. He was a cook. He was able to combine his passion for cooking with current trends and continue to improve his product to serve his niche market. SWOT: In analyzing Chipotle’s current position to identify the strategies that the company should pursue‚ a SWOT analysis will give important insight into the business internal
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Location Planning Basically‚ location is where the business situated at. According to the book‚ Operations Management: An Asian Perspective‚ by William Stevenson and Sum Chee Choung (2010)‚ Location decisions for many types of organizations are not are frequently‚ but location decisions tend to have a significant impact on the organization. Thus‚ location plays a vital part in the organization. So why do organizations need to make location decisions? First is that they may be a change in their
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