characteristics are as follows: Gender: The car is for the family‚ so gender is immaterial here. But generally‚ the male person of the house is the influencer and the decider of the purchase‚ thus the Ad has to be made considering him as the target market Age: 25-40 years Income: Rs. 3- 5 Lakhs per annum for the family Education: Graduate Occupation: Lower level Executive in any organisation Social class: middle class‚ upper middle class Geography : Tier 1‚ 2 and 3 cities in
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CONTENTS I. INTRODUCTION............................................................................................ 2 I.1. FRANCHISE .............................................................................................. 2 I.2. KFC............................................................................................................. 2 II. MAIN CONTENT........................................................................................... 3 II.1. SHOPS...............
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will proceed the activity A which is discuss about the assignment question because we need to clearly know what the questions are asking about and set a direction‚ so that we write on the right path and this take up 2 days. At the same time‚ we visit KFC which is located at Genting Klang and capture some photos inside as a reference for later activities. Since the restaurant is only nearby‚ we plan to use 3 days to finish it because drafting its layout out cost us a lot of time. After activity A‚ we
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VIETNAM ------------------------------------------------- DRESS CODE IN VIETNAM Vietnam is a country known for its diversity in culture and traditions. The Vietnamese are very simple people‚ which are mirrored in their way of living‚ the culture of Vietnam and especially in their clothes. Fashion in Vietnam has a touch of elegance and smartness embodied in Vietnamese dress code. Even though Vietnamese fashion has regional differences‚ especially in the North and South of Vietnam and among the
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Xuân Luân: 100035 [pic] 1. Why is KFC famous? Kentucky Fried Chicken‚ better known as KFC‚ is the largest chicken restaurant KFC is an internationally fast food industry in the world. KFC began with Colonel Harland Sanders‚ in America in the year 1939. They have the main ambition to increase & maintain the quality in fast food industry. Their aim is to capture the fast food market. Every day‚ more than 12 million customers are served at KFC restaurants in 109 countries and territories
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Dancel‚ Justin R. BSIS 4 KFC – Environment Goal Our Environmental Goals‚ Environmental stewardship is at the heart of how we do business. With more than 40‚000 restaurants‚ and our rapid growth around the globe‚ we acknowledge our responsibility to be environmentally responsible corporate stewards. We are committed to reducing our environmental footprint for the benefit of our customers‚ stakeholders and planet‚ as we work to become the Defining Global Company that Feeds the World. We believe
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EXECUTIVE SUMMARY The international market is flooded with various sectors and industries that involve products of daily aswell as occasional use for the consumers. The use of the products can vary from industrial purpose toprivate consumption. One such thriving industry in the modern world is the food and beverageindustry. Food and beverage industry combined with the hospitality sector makes up one of the mostattractive target sectors for multi-national corporations. The concept evolved from
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Factsheet briefing on gender issues in migration and urbanisation as they relate to poverty Produced by UN Women as a supplementary briefing for the Consultative Group meeting 6 December 2011 Hanoi GENDER AND MIGRATION International context and standards: Michelle Bachelet‚ Executive Director of UN Women: “The absence of legal and social protections in many countries – and failure to implement and monitor gender-sensitive labour and migration laws where they exist – makes care workers vulnerable
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Target Costing on Mercedez – Benz Mercedes-Benz (MB) is one of the world ’s most successful car manufacturers since its establishment in 1886. They used target costing in the design and production of one of its products‚ the M-Class‚ which is a new sports utility vehicle model‚ in response to their first time suffering loss in 1993 because of cost inefficiency and problems with material purchasing and adapting to market changes. MB started developing a range of new products such as the C-Class
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Target Marketing Target marketing is one of the best ways to appeal to the wants and needs of a certain group of people. Most marketers know the popular principle “20 percent of buyers consume 80 percent of product volume." However‚ the really hard part is to find that 20 percent of buyers that are willing to buy our products and market to them specifically. What makes it hard to find the right target market is the fact that there are many market segments out there. There are demographic segments
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