Localization and Standardization---a Case Study of KFC and McDonald’s in China Abstract Standardization and localization are two different operating methods. When multinational corporations enter into a new emerging market‚ they will inevitably face the question that whether to be standardized or localized. McDonald ’s and KFC in China have made remarkable achievements‚ however‚ strangely enough‚ KFC‚ the second name forever in the global fast-food market‚ beats the big brother McDonald
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remains the world’s most popular chicken restaurant chain. Today there are more than 13‚000 chains around the world in 90 different countries and territories. The national KFC base is in Louisville‚ Kentucky. Around 8 million people are served at a KFC every single day. Timeline 1890 ’ Colonel Harland Sanders‚ the founder of the KFC Corporation‚ was born. 1932 ’ Colonel Sanders developed his special blend of 11 spices and herbs‚ which marked the beginning of his famous Original Recipe chicken. 1935
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Introduction 2 History of KFC (Kentucky Fried Chicken) 2 History at-a-Glance 3 KFC Logo 6 Location of KFC headquarters 7 Number of staff 7 Number of branches 7 Advantages of corporation 8 Disadvantages of forming a corporation 8 Company structure 9 Product 10 Conclusion 11 Reference 12 Section 1 Introduction KFC (Kentucky Fried Chicken) Corporation‚ based in Louisville‚ Kentucky‚ is the world’s most popular chicken restaurant chain‚ specializing in Original Recipe‚ Extra
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Cultural influence on management of organizations 1. Introduction As businesses and firms grow in size‚ they are crossing borders and becoming multi-national companies. When the firms cross borders‚ several management strategies need to be aligned in accordance with the cross-cultural needs. This assignment will examine two famous multi-national companies on their application of cultural aspects and analyze how successfully they have applied those aspects and reasons for their success. Before
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The business that I have chosen to evaluate is KFC; I have chosen this business as it is extremely well recognised company. One of the main reasons for choosing KFC is that I believe it has instant recognisability to people and its processes are easy to see. The industry in which KFC operate is very efficient and has constant changes to it. I do believe that there can be changes in KFC operations and processes do hopefully benefit the customer further. The main area which I am going to look at is
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1 TERM PAPER REPORT SUBMITTED TOWARDS THE PARTIAL FULFILMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS COMPARATIVE ANALYSIS OF MCDONALDS AND KFC SUBMITTED BY YASMITA HOTA-A1802010291 VARUN SHARMA-A1802010058 Section-F 2 TABLE OF CONTENTS CHAPTER SUBJECT NO. PAGE NO. 1 Executive Summary 3 2 Introduction 4 a. Objectives 5 3 Company Profile 6 4 Survey Analysis 31 5 Conclusions and Recommendations 33 6 Bibliography
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Fried Chicken (KFC) has made great success in China doubtlessly‚ after entering the Chinese market in 1986. As cultural identity has components related to vocation‚ class‚ geography‚ philosophy‚ language‚ and the social aspects of biology‚ this essay describes how KFC takes components philosophy and geography as cultural identity into account in marketing its products and services to consumers‚ with example explanations. Philosophy with Advertising Strategy and restaurant Layout of KFC Jameson
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Kentucky Fried Chicken There are many stakeholders of KFC the main ones are Employees‚ Customers‚ Delivery services‚ Contracted Vending Companies‚ suppliers and Contracted Cleaning Companies. Employees- • Employees are important stakeholders in the business as they provide the service to the customer who eats at KFC. Without well trained staff the business would not run smoothly. The interest of the staff would be to make sure they have a secure job and a steady wage. If employees
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would expect‚ KFC has little rivalry with similar fast-food chains in China. The primary reason is that their core products are different‚ as in they sell different kinds of fast-foods with very different tastes and styles. For example‚ if KFC raised its price for chicken by a small amount‚ Chinese chicken lovers who may not be as accepting to pizzas (many Chinese people strongly dislike the taste of cheese) are not going to switch to Pizza Hut just because the price for KFC increased. In addition
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market position to provide strong support for the extended enterprise. 2‚ the logistics of the supply of KFC (A) Supplier Management KFC products are the main raw materials (Chicken‚ mashed potatoes‚ seasoning) determined by the head office supplier‚ usually raw materials (bread‚ beverage puree‚ vegetables‚ packaging‚ etc.) by the district level has confirmed that the suppliers. KFC a “star system (STAR SYSTEM)” a selection of alternative suppliers‚ which is specifically for a global assessment
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