Phase 5 Individual Project Colorado Technical University Quatassa Trotter MGM 340 March 26‚ 2013 PHASE 5 INDIVIDUAL PROJECT Abstract As a consultant for ABC consulting group‚ I have been assigned an assignment which includes the selection of 2 for-profit firms from the fast-food industry. My firm has been contracted by XYZ Venture Capital Group to give advice about where to make a significant investment. My consulting firm’s depth and analysis will be compared with other consulting outfits
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The Business Environment: The Interrelationship Between Business and the External Environment A study of the Fast Food Industry 1. Adapt or Die 1.1 The consumer is king! An old adage I know‚ but it is truer today than it ever has been. Consumers are demanding more and businesses are having to respond or get left behind. The winds of change are certainly blowing through the empire of fast food
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Executive Summary A&W Restaurants‚ Inc. is a chain of fast-food restaurants that specialize in root beer and root beer floats. It is the first fast food restaurant in Singapore and expansion was fast in the early nineties‚ but in 2003‚ A&W’s Singapore operations came to an end. Many Singaporeans grew up eating A&W‚ and that is one reason why many people are protesting for it to make a comeback in Singapore. Hence‚ our campaign will draw an emotional appeal‚ focusing on the theme‚ “Bringing
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entry. Some of the giants in the fast food industry are McDonald’s (MCD)‚ Starbucks (SBUX)‚ and Yum Brands (YUM). While McDonald’s and Starbucks operate under only one brand name‚ Yum Brands consists of multiple fast food restaurant brands such as KFC‚ Taco Bell‚ Pizza Hut‚ and WingStreet. In order to compare how these industry leaders compare to one another‚ performance metrics be used. Due to the nature of the fast food industry‚ the metrics that are most used to measure are Food Cost‚ Labor Cost
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McDonald’s Corporation in the New Millennium May 30‚ 2006 Team 3 Futurists Ashley Caldwell Harold Goldsberry Courtney Hamm Brandon Johnson Introduction “McDonald’s Corporation in the New Millennium‚” a case in Marketing Management: Case Analysis by Teams‚ discusses the challenges and opportunities faced by McDonalds in recent years. The four main areas covered by the case included the fast-food industry in general‚ McDonald’s as a corporation‚ major
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Levendary Café: The China Challenge By: Anna-Lena Mayer‚ Tobias Jüngst and Florian Beck Agenda Executive Summary Company Overview Market Analysis Market entry China Recommendation Implementation Executive Summary • The headquarter needs all numbers of all subsidiaries in the same reporting format • The US Version of Levendarys will not work throughout China • If the necessary adjustments in some places are too much‚ Levendary China should get a new name Executive Summary Company Overview
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POSICIONAMIENTO Uno de los muchos misterios del marketing moderno es como KFC‚ una vez más deslucido de la marca estadounidense de comida rápida‚ superó a todos los competidores y rivales‚ en particular‚ el líder del mercado mundial de McDonald’s‚ para convertirse en la mayor cadena de restaurantes en China. Tanto si se mide por el número de restaurantes‚ los ingresos‚ o participación de mercado‚ KFC es de lejos la marca número uno de restaurante en China. Aún más sorprendente es su dominio sobre
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York‚ with Research and Development Headquarters in Valhalla‚ The Pepsi Cola Company began in 1898 by a Pharmacist and Industrialist Caleb Bradham‚ but it only became known as PepsiCo when it merged with Frito Lay in 1965. Until 1997‚ it also owned KFC‚ Pizza Hut‚ and Taco Bell‚ but these fast-food restaurants were spun off into Tricon Global Restaurants‚ now Yum! Brands‚ Inc. PepsiCo purchased Tropicana in 1998‚ and Quaker Oats in 2001. In December 2005‚ PepsiCo surpassed Coca-Cola Company in market
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Introduction This report will focus on the topic of consumers’ perception toward brand. To strengthen the theory‚ there are several brands that are being discussed to illustrate the marketers’ mind in consumer behavior studies. The Body Shop and McDonald’s are the examples that marketers want consumers to perceive a just noticeable difference between their products and competitors’ products. In contrast‚ OGAWA and Cake History are identified that do not want to be perceived such difference from
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fast-food meal is the same worldwide. Chemical analyses of 74 samples of fast-food menus consisting of French fries and fried chicken (nuggets/hot wings) bought in McDonalds and KFC outlets in 35 countries in 2005–2006 showed that the total fat content of the same menu varies from 41 to 65 g at McDonalds and from 42 to 74 g at KFC. In addition‚ fast food from major chains in most countries still contains unacceptably high levels of industrially produced trans-fatty acids (IP-TFA). IP-TFA have powerful
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