whether they can achieve growth by expanding the pizza category in Thailand. Should PPCL cut ties with Tricon and build a new brand? PPCL must also address its current positioning in the market. Although brand awareness is lower than McDonalds and KFC‚ this is likely because Pizza Hut in Thailand is perceived to be a traditional family restaurant instead of a fast food restaurant. Considering 56% of sales currently come from delivery‚ it is unclear whether they should be positioned as fast food or
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internationalisation of KFC into India‚ and will discuss the key issues that led to the successes and failures of their internationalisation process. From the outset‚ expanding into a foreign market such as India looked like it could only be accompanied by huge gains for KFC. A booming Indian economy and millions of the population hungry for consumerism meant that KFC could expand rapidly into the market to beat their competitors to the punch and capitalise on such a promising opportunity. Unfortunately for KFC‚ they
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both an untried idea and operation. 2. Services Franchisor may provide: KFC provide receipt for franchisee. They also explore about the taste of customer in franchisee market to design suitable menu for each market. 3. Selection of location: Providing advice about the location of store and exclusive sponsorship in 1‚5miles radius with population are about 30.000 people 4. Purchase of building‚ equipment: KFC setting up KFC standards system for the franchisee include to lease/freehold cost of the
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been in existence for the past years. The growing popularity of the industry gave way for many businessmen to put up many branches or chains in different parts of the country. This leads to the birth of fast food chains‚ by which Jollibee‚ McDonalds‚ KFC‚ Mang Inasal‚ Chowking‚ WOK Express and Greenwich are few examples. People prefer to go into fast food chains not just because of their food preference but because they serve their customer in a quick manner. Since their products are in demand to
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restaurant chains in the US have a 45% overall market share‚ China’s Top 100 only has a 6% market share in 2009 (down from 9% in 2003). Western restaurants remain at a very low level in China‚ and have a market share of only about 1% in 2009. Apart from KFC‚ McDonald’s and Pizza Hut‚ no major US restaurant chain has achieved a major presence in China. Although the leading Chinese restaurant chains have minor market shares as the industry is highly competitive‚ profitability levels of leading chains were
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Executive Summary A&W Restaurant has a large range of target market. This is because they are serving fast food that can be consume by all people such as children‚ families‚ teenagers‚ adults and late adults. As we all know A&W use to be famous and likeable by all people. But now days A&W are no longer the first choice of people eats fast food. In order to regain their name and rebrand it‚ we have decided to improve their four P’s which are product‚ price‚ place and promotion. Four
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Roy Rogers Restaurants is a fast-food franchise business owned by the Marriott Corporation. In the case‚ Roy Rogers was pursuing a strategy of aggressive growth through the licensing of independent franchises to operate its restaurant outlets. The Roy Rogers Restaurant system had a strategic mission that emphasized hamburger and chicken products‚ a family orientation‚ and a high price/high value perception. Competitors in the hamburger segment of the fast-food industry employed a number of strategies
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fast food industry in recent years that have been pressuring profit margins. The industries as a whole proven robust enough to withstand these challenges through some players have done better than others. The global fast food manufacturers like MC D‚ KFC‚ and dominos‚ have already occupied a firm position in
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the last fifty years. We improve it to satisfy our demand‚ but it also bring back the undesirable effects. The very first innovation should be fast-food restaurant. There are a lot of famous fast-food brand that you can catch on every street such as KFC‚ Lotteria‚ Burger King or Pizza Hut and so on. Just a couple of minutes walking from your building or school to have a dinner or a lunch. It’s cheaper than a classical restaurant. The visible bad effect is directly impact on our health because of the
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A Critical Evaluation of Impact of International food Outlets on Traditional Indian Food Markets (A PROJECT REPORT) India has the potential of being the biggest with the food and agricultural sector. The total food production in India is likely to double in the next ten years and there is an opportunity for large investments in food and food processing technologies‚ skills and equipment‚ especially in areas of Canning‚ Dairy and Food Processing‚ Specialty Processing‚ Packaging‚ Frozen Food/Refrigeration
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