WENDY’S Introduction Wendy’s International (Wendy’s) is a restaurant company‚ which operates globally under Wendy’s brand of restaurant chain stores. The company’s headquarter is in Ohio‚ United States. Wendy’s was founded by Dave Thomas who opened the first Wendy ’s restaurant on November 15‚ 1969 in Columbus‚ Ohio‚ United States. In 1972‚ the first Wendy’s franchise was sold. Wendy ’s also stressed Wendy ’s superiority through the "Quality Is Our Recipe" slogan and featured a red-haired
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Compared to the matured market like US and the UK the Bulgarians still find the quick service restaurants quite trendy and creative. Moreover there is no sign of the consumption to go down. The main players on the market are McDonald’s (since 1994)‚ KFC (since 1994)‚ SubWay (since 2008). In Bulgaria there is difference between the burger and sandwich fast food and the typical Bulgarian fast food‚ which offers pre-cooked or fast prepared dishes. Typical Bulgarian fast food chains are Happy‚ Ugo‚ Divaka
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1898 logo The matter company. In order to better play to the advantages of the product structure‚ market operators focus on core brands‚ PepsiCo in October 1997 to make major strategic adjustment will have Pizza Hut Pizza Hut‚ Kentucky Fried Chicken (KFC) and Taco Bell restaurant from the company split off to become an independent publicly traded company‚ Tricon Global
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CHAPTER 1: INTRODUCTION 1.1 Background of study Food undoubtedly is necessity goods that cannot be separated with human lives. Maslow Hierarchy Theory’s pyramid stated that food is one of the basic needs of human being. According to World Health Organisation (2004)‚ food can be referred as essential for healthy growth and development and has an important role to play in enhancing the quality of life‚ particularly in the prevention and management of many chronic conditions (Anna & Gallegos‚ 2014)
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fast food increasing in popularity. This is because quick-service restaurants provide a consistent product at a low price with fast service and strategic locations. It is usually related with international brand names‚ for example McDonald’s‚ Subway‚ KFC‚ and Burger King. McDonald’s is the largest restaurant chain in the world‚ it has more than 30‚000 branches around the world. McDonald’s applies standardisation as its operating system‚ while Subway as McDonald’s competitor in fast food industry prefer
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industry experts alike. Pizza Hut‚ Inc.‚ a division of Tricon Global Restaurants‚ Inc.‚ has more than 7‚200 units in the U.S. and 3‚000 units in more than 86 other countries. Tricon is the parent company to two other segment leaders‚ Taco Bell and KFC .when combined with Pizza Hut‚ these organizations make up the world’s largest restaurant group. Pizza Hut offers many different styles of pizzas along with side dishes such as salads‚ Buffalo wings‚ pasta‚ breadsticks‚ desserts and garlic bread. Pizza
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Fast food chains like McDonalds operate in more than 126 countries in six continents having more than 31‚000 restaurants globally (Arndt‚ 2007). Burger King‚ another worldwide fast food chain‚ has operations in more than 65 countries of the world; KFC restaurants located over 25 countries‚ Subways is present in 90 countries with total 39‚129 restaurants and so and so forth (Buthrie‚ Lin & Frazao‚ 2002). However‚ according to most of researches‚ fast food is not at all fit for health and can cause
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Known for ignoring public health concerns and pioneering weapons-grade junk food‚ this conglomerate ’s subsidiaries have most recently given us the cheeseburger-stuffed pizza (Pizza Hut)‚ the Doritos-shelled taco (Taco Bell)‚ and the "Double Down" (KFC) -- a bacon-and-cheese sandwich that replaces bread with slabs of deep-fried chicken. So it should come as no surprise that with the three meals hitting their caloric max-out point‚ Yum Brands has been leading the effort to
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statement is true in several different ways though they all share a common root ‚ and that is the widespread media saturation of all things American.; such as‚ a) in eating habits especially fast food such as McDonalds (Maccas) and Kentucky Fried Chicken (KFC))‚ and b) socially - with sports - for example Basketball‚ Baseball‚ Horseracing‚ and televised sports coverage; also c) recreationally: with similar holiday habits: movie/television watching‚ music listening/watching (‘MTV’); camping‚ fishing‚ visiting
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Situation Analysis 1.0 Market Summary Pollo Tropical has a good amount of information about its customers‚ identifying common characteristics between them as well as working on satisfying those similarities. As target markets‚ Pollo Tropical aims the Hispanic and Caribbean community‚ as well as other people looking to get a grasp of the before mentioned cultures. The restaurant also serves people looking for great quality food that helps them keep their health‚ as well as their physique
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