Analyzing Consumer Behaviour To study and analyze the consumer behaviour we conducted an online survey. [URL: http://www.esurveyspro.com/Survey.aspx?id=a9b6dcf2-a700-4357-aae7-02942c717568]. The survey asked a total of 10 questions including one question asking them to rate McDonald’s on various parameters like taste‚ variety‚ speed of service‚ etc. Response was received from 132 customers of McDonald’s. Profile of respondents To know the age group of respondents we asked them
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Isabel Rodriguez Business 1 Dr. Frank Alderete September 16‚ 2013 Report: Franchise What is a franchise? A franchise is a right granted to an individual or group to market a company’s goods or services within a certain territory or location. Franchises are a great avenue to business ownership for those with the entrepreneurial spirit-and they’re playing a definitive role in driving the economy upward. If you are thinking about buying into a franchise system‚ it is important that you understand
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INTRODUCTION Management information system is used for businesses like hotels ‚ restaurant and other establishment for them to make their job easy and to minimize the time they work for their business. Most big chains today have system . Each provides a suite of applications to assist the stores managers in business forecasting inventory management and human resources management. Such system alert managers potential problems and are networked with headquarters to enable the company to
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Introduction The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald ’s fast-food restaurants in Australia. In other words‚ the aim is to discuss McDonald ’s distribution channel‚ the way this fast-food restaurant gets its products to the market. Nonetheless‚ this presentation will demonstrate that McDonald ’s distribution strategy is effective in many cultures. In the theory of marketing mix‚ place (distribution) determines
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entry. Some of the giants in the fast food industry are McDonald’s (MCD)‚ Starbucks (SBUX)‚ and Yum Brands (YUM). While McDonald’s and Starbucks operate under only one brand name‚ Yum Brands consists of multiple fast food restaurant brands such as KFC‚ Taco Bell‚ Pizza Hut‚ and WingStreet. In order to compare how these industry leaders compare to one another‚ performance metrics be used. Due to the nature of the fast food industry‚ the metrics that are most used to measure are Food Cost‚ Labor Cost
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Weakness of Aristocracy: Aristocracy has‚ in common with monarchy‚ but the evil inherent in all kinds of Aristocracies is that they form a separate interest which is almost certain to come into conflict with the interests of the community. No wise and just principle has so far been devised for the selection of the ruling class‚ and no safeguard has been suggested to ensure that the few will rule in the interests of all and not for their selfish advantage. The privileged persons‚ who are destined
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Compared to the matured market like US and the UK the Bulgarians still find the quick service restaurants quite trendy and creative. Moreover there is no sign of the consumption to go down. The main players on the market are McDonald’s (since 1994)‚ KFC (since 1994)‚ SubWay (since 2008). In Bulgaria there is difference between the burger and sandwich fast food and the typical Bulgarian fast food‚ which offers pre-cooked or fast prepared dishes. Typical Bulgarian fast food chains are Happy‚ Ugo‚ Divaka
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1898 logo The matter company. In order to better play to the advantages of the product structure‚ market operators focus on core brands‚ PepsiCo in October 1997 to make major strategic adjustment will have Pizza Hut Pizza Hut‚ Kentucky Fried Chicken (KFC) and Taco Bell restaurant from the company split off to become an independent publicly traded company‚ Tricon Global
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CHAPTER 1: INTRODUCTION 1.1 Background of study Food undoubtedly is necessity goods that cannot be separated with human lives. Maslow Hierarchy Theory’s pyramid stated that food is one of the basic needs of human being. According to World Health Organisation (2004)‚ food can be referred as essential for healthy growth and development and has an important role to play in enhancing the quality of life‚ particularly in the prevention and management of many chronic conditions (Anna & Gallegos‚ 2014)
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fast food increasing in popularity. This is because quick-service restaurants provide a consistent product at a low price with fast service and strategic locations. It is usually related with international brand names‚ for example McDonald’s‚ Subway‚ KFC‚ and Burger King. McDonald’s is the largest restaurant chain in the world‚ it has more than 30‚000 branches around the world. McDonald’s applies standardisation as its operating system‚ while Subway as McDonald’s competitor in fast food industry prefer
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