MKT 505 – ADVANCED AND APPLIED BUSINESS RESEARCH PROGRAM: SEMESTER: COURSE TYPE: CREDITS: PREREQUISITE: DAYS OFFERED: TIMINGS: INSTRUCTOR: CONTACT EMAIL: OFFICE: TELEPHONE: CONSULTATION HOURS: MBA Evening Fall 2011 Core 3 MKT 501 – Marketing Management Mondays and Thursdays (inclusive) 6:00 pm – 7:40 pm Dr. Huma Amir hamir@iba.edu.pk Room # 302‚ Administration Block‚ Main Campus 0092 21 111 422 422 Ext. 305; IP #2631 On appointment COURSE DESCRIPTION “Perplexity is the beginning of knowledge”
Free Scientific method Marketing Research
Authors xvi 1. Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs‚ Wants‚ and Demands Products Value‚ Satisfaction‚ and Quality Exchange‚ Transactions‚ and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing
Premium Marketing
Women’s Shoe Store Marketing Plan Passion Soles This sample marketing plan was created with Marketing Plan Pro software. [pic] [pic] Marketing Strategy Part of Passion Soles’ marketing strategy will be based solely on location. Passion Soles is located in a trendy mall that receives abundant walk-through traffic. This location will cost a premium and will not be directly linked to the marketing budget as rent has been categorized under general overhead. Another form of marketing to be described
Premium Marketing
1 Marketing: Managing Profitable Customer Relationships 1. Marketing seeks to create and manage profitable customer relationships by delivering _____ to customers. a. competitive prices b. superior value c. superior service d. superior promotion e. product assortment 2. ______________ is managing profitable customer relationships. a. Management b. Control c. Marketing d. Human resources e. Customer service 3. The twofold goal of marketing is to
Premium Marketing
Marketing & Innovation "Because the purpose of business is to create a customer‚ the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." Peter Drucker (The Father of Management Theory) INTRODUCTION Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large
Premium Innovation
considerations when segmenting an international market would involve the market segmentation‚ targeting and positioning. Firstly‚ market segmentation involves a group of customers who share similar sets of needs and wants. Market segmentation is consistent with the marketing concept and customer orientation and enables the firm to focus their marketing resources. It also helps the firm to gain competitive advantages using their expertise in the customer base. There are 4 main levels of segmentation‚
Premium Marketing
| Introduction: The project was commissioned by the lecturer Mr Raymond Thomas at the SIM university lesson on 5 July 2012 with all the students. Our five group members will complete this group project then we will submit our group project on 24 July 2012 before the deadline. The purpose of this project is to research CASIO pte ltd that markets its consumer products in Singapore. The project also will propose a new product that CASIO may find
Premium Marketing
The Case analysis of Marketing Strategy for Self-financed Rehabilitation Centre Identifying marketing mix model 4P when planning marketing strategy Introduction & Situation Definition According to the website of Hong Kong Christian Service‚ “Since 1952‚ Hong Kong Christian Service (HKCS) has been working towards a humane and just society. It provide the needy with suitable‚ professional and reliable quality services. We care for the disadvantaged
Premium Marketing
UNDERSTANDING GROUPS Understanding Groups After going through this unit‚ you should be able to: • understand what is a group and why study groups • appreciate the characteristic features of primary and secondary groups • appreciate the complementarity of group and the individual • understand the nature of group influences. Structure 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 Introduction Why study groups The Description and Nature of Groups The Nature of Constraints Group Processes Group Processes
Premium Psychology Group dynamics Human condition
of how to build‚ pause‚ move‚ and deepen the group focus. Identify Five Main points * Before the group session‚ leader must be aware and knowledgeable of the group’s sole purpose. * Prior to deepening the focus of the group‚ always be mindful of the purpose of the group. * The value to the majority of groups is excavating the emphasis to a level that is productive and meaningful to the participants. * The biggest mistake that a group leader can make is conduct one activity after
Premium Leadership United States bankruptcy law Bankruptcy in the United States