KRAFT Group Report Report on the appropriateness of iD gum for teen market Chandra‚ Hafizhah Executive Summary The purpose of this report was to evaluate the appropriateness of the recently launched iD gum brand for its targeted market‚ teenagers and young adults. Research for this report included reviews of several marketing literature from journals and books‚ study of relevant psychological issues for the product and its target market‚ and several statistical data related to the target
Premium Chewing gum
Apollo Group Inc. was launched in 1976. John Sperling came up with the idea that rather than catering to 18-22 year olds he focused on the neglected market of working adults and he recruited working professionals as teachers rather than tenured professors. The University of Phoenix Online has more than 18‚000 faculties‚ only about 450 are full time. Sperling ran his University to make money‚ despite the critiques from the education establishment. Sperling faced failure everyday for the first 10 years
Free University College Higher education
include brief description of background‚ purpose of the focus group‚ marketing research problem‚ and detailed focus group objectives (ie. What are the marketing research objectives for this piece of research?) 2.Method and Procedures: discuss how the focus group was implemented: the composition of the focus group; where‚ when and how the focus group was conducted 3.Summary of Findings: briefly outline the key findings of your focus group‚ reactions‚ perceptions‚ and add in one or two verbatim comments
Premium Marketing research Focus group Market research
Akij Biri Factory Ltd. Akij Biri Factory Limited Akij Biri factory is one of the leading biri manufacturing companies in Bangladesh. It was established by late Sheikh Akij Uddin. Behind the Akij group establishment Akij Biri played a very important role. Sheikh Akij Uddin (owner of Akij Group) started the handmade biri business since 1948. Now Akij Biri has eight biri making factories in all over the country. The product is distributed under strong distribution system with a reasonable price
Premium Tobacco Marketing Brand
1 INTRODUCTION Focus group is a qualitative technique used mostly in marketing research and also other areas of research. This technique is used to collect primary data. This document consists of information about focus group. The main objective of this assignment was to investigate how focus groups techniques are used to collect primary data about the phenomenon at hand in the real world. The research method used was Google scholar for academic journals. The campus library database was also
Premium Focus group Qualitative research Quantitative research
Please consult your syllabus and study guide for detail step-by-step group project guidelines. Here is a reminder on your group project submission requirements for Part 1: 1. Submit team document in Microsoft Word. Submit your writing as a narrative‚ a list of tips or a combination. The length of paper will vary depending on number of team members and format chosen by team. 2. Include sources in APA format. All references must be cited in paper. Available Topics: 1. Corporate social responsibility
Premium Twitter Social network service Social media
REPORT BY COMPETENCY GROUP MARKETING STRATEGY OF UNITED COLORS OF BENETTON INDIAN INSTITUTE OF PLANNING AND MANAGEMENT Page 1 IIPM AHMEDABAD REPORT BY COMPETENCY GROUP An Analysis of Marketing Strategy of United Colors of Benetton A report submitted towards the partial fulfillment of the requirements of the two years full-time MBA Degree. Guided By: PROF. PABITRA RANJAN CHAKRAVORTY Submitted By: SHREY GHOSAL STEFFY VELAYUDHAN SANDEEP SINGH BHADAURIA SUMIT TANWAR
Premium Treviso
Effective work groups are essential to the survival of any business. As I thought about the groups I belong to I tried to find reason one that was effective that I did not oversee. Unfortunately‚ the only effective group that this applied to was a group I once belonged to at my previous company. This was the internet marketing group at a Timeshare company. Before I am able to talk about my group specifically I feel it is important to define what it is that makes a group a group. A group is “Two or more
Premium Management Employment Leadership
(http://www.scribd.com/doc/18827268/Akij-Group-Financial-Overview) Dear Sir‚ Name: ________ Lecturer in Marketing‚ Faculty of Business AIUB Address Sub: Submission of a Report. It is our pleasure to submit the report on “AKIJ GROUP”. So we prepared Report about “AKIJ GROUP” as a partial requirement for fulfillment of Bachelor of Business Administration (BBA). We have collected primary & secondary data from the respected related respondents & finally analyzed the information to prepare
Premium Textile manufacturing Bangladesh Yarn
Consumer Behaviour & Reference Group Essay Name: - Student No.: - Southampton Solent There are various different influences on whether we buy a product or not and this is called consumer behaviour. Consumer behaviour “is about people‚ or more accurately‚ the systematic study of their behaviour patterns in a marketing context” (Keith Williams 1983). Reference groups are a major part of the influential jigsaw. A reference group is “A person or group of people that significantly influences
Premium Maslow's hierarchy of needs Motivation