01 Chapter 43550 10/31/08 11:37 AM Page 34 Company Cases 34 Part One Chapter 1 | Defining Marketing and the Marketing Process 1 COMPANY Case Build-A-Bear: Build-A-Memory THE PRODUCT On paper‚ it all looks simple. Maxine Clark opened the first company store in 1996. Since then‚ the company has opened more than 370 stores and has custom-made tens of millions of teddy bears and other stuffed animals. Annual revenues reached $474 million for 2007 and are growing
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such as murder with no motive whatsoever. Two of the United States most famous serial killers: Ted Bundy‚ and Jeffrey Dahmer are both prime examples. The effects of your childhood are known to have a profound effect on the rest of your life. From these two people you can see the twisted and distorted realities that these two‚ as children began to build within their minds. Ted Bundy is one of the worst serial killers in history. His Antisocial personality and psychotic character made him feared across
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b) Jeffrey Lionel Dahmer (May 21‚ 1960 – November 28‚ 1994) was an American rapist and serial killer; who during 1978 and 1991 raped‚ killed and dismembered 17 boys and young men. In his later murders‚ there was evidence of cannibalism‚ necrophilia and permanent preservation of body parts. He was found sane at his trial‚ and was sentenced with 15 terms of lifetime imprisonment at Columbia Correctional Institution. On 28th November‚ 1994‚ Dahmer was beaten to death by an inmate. [1] c) Jeffrey’s
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film‚ Quantum of Solace‚ Coke Zero has continued its commercial partnership with the Bond franchise‚ launching a campaign under the tag line ‘Unlock The 007 In You’‚ to tie in with the release of Skyfall. The campaign provokes a number of pertinent issues in regards to the communication environment and the subsequent effect it has on the relationship between author and reader‚ as the marriage of two global brands presents a unique set of opportunities and challenges for Coke Zero. Furthermore‚ the
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(globalization) is a policy that both companies have implemented successfully. Give examples for each company from the case. 5. How can Pepsi and Coke confront the issues of water use in the manufacture of their products? How can they diffuse further boycotts or demonstrations against the products? How effective are activist groups like the one that launched the campaign in California? Should Coke address the group directly or just let the furor subside? 6. Which of the two companies do you think has better
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Who Was Marilyn Monroe’s Killer? Taniyah Williams in Indianapolis‚ IN On August 5‚ 1962‚ at roughly 3 a.m. next day‚ Marilyn Monroe locked herself in her room and didn’t respond. At a moment Marilyn was found dead in her house face down on her bed perfectly- and naked. This had people wondering who had killed her and if so why and how did they did it. The police decided to come up with a list of suspects that might have had a hand in her death that night. “Her hands were by her side and her
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Poverty: a silent killer The merciless chain of poverty is enclosing its arm around America. Children are storming the streets starving for a modest meal and a heated room. It confines them‚ forcing them to live a life of nightmares. It is evidently noted that poverty is the silent killer all over the world. The danger is‚ no one truly knows what poverty is‚ and who is to blame. A snapshot of poverty would seemingly resemble the poorest of the poor. As an experienced person who lived through childhood
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Poverty: The Silent Killer Poverty is a significant issue in our world today where many cannot afford the basic necessities to stay alive. Approximately 1.2 billion people live in poverty and go to bed hungry every day. Poverty is well-known throughout the world; poverty may affect anyone who lives from month to month pay check. In addition‚ some poverty is so extreme that someone has to live outside and under a bridge with their clothes in a shopping cart and some poverty is where you can’t get
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Case Study Case study methods involve Systematically gathering enough information about a particular person‚ social setting‚ event‚ or group to permit the researcher to effectively understand how it operates or functions. Case studies may focus on an individual‚ a group‚ or an entire community and may utilize a number of data technologies such as life stories‚ documents‚ oral histories‚ in-depth interviews‚ and participant observation. Types of case studies Stake (1995) suggests that researchers
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Introduction to Case Study by Winston Tellis+ The Qualitative Report‚ Volume 3‚ Number 2‚ July‚ 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem
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