think of refreshment‚ think of ice cold Coca-Cola. 1941 - Coca-Cola is Coke! 1942 - The only thing like Coca-Cola is Coca-Cola itself. 1944 - How about a Coke? 1945 - Coke means Coca-Cola. 1945 - Passport to refreshment. 1947 - Coke knows no season. 1948 - Where there’s Coke there’s hospitality. 1949 - Coca-Cola ... along the highway to anywhere. 1952 - What you want is a Coke. 1954 - For people on the go. 1956 - Coca-Cola ... makes good things
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Mohamed Saada. Coke vs. Pepsi War Overview: In 1985 Coke has introduced a new Coke product replacing its old Coke Formula that has been around for almost 100 years. The reaction has been outrageous by the consumers who resisted the new Coke forcing the company to go back in its decision and sell the two products together. My opinion is that the mistake was partially being a wrong strategic call and partially a mistake in interpreting the market research date. On the strategic call‚ Coke was losing
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Libri‚ Vol. 61‚ pp. 175–189‚ September 2011 • Copyright © by Walter de Gruyter • Berlin • Boston. DOI 10.1515/libr.2011.015 Competitive is Killer Ching Seng Yap and Md Zabid Abdul Rashid Dr. Ching Seng Yap‚ Assistant Professor‚ Graduate School of Business‚ Universiti Tun Abdul Razak‚ Kuala Lumpur‚ Malaysia Email: chingseng@unirazak.edu.my Dr. Md Zabid Abdul Rashid‚ Professor‚ and President & Vice Chancellor‚ Universiti Tun Abdul Razak‚ Kuala Lumpur‚ Malaysia Email: zabid@unirazak.edu.my Abstract
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Background Mosquitoes are one of the most medically significant transmitters as they spread parasites and pathogens‚ which continue to have devastating effects on human beings (Maheswaran et al.‚ 2008). Mosquito-borne diseases such as malaria‚ filariasis‚ yellow fever and dengue cause extensive morbidity and mortality and are a major economic burden within disease-endemic countries . However‚ the use of chemical insecticides has been greatly impeded due to development of physiological
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Coke Wars Case Analysis: Competition‚ Strategy‚ and Implications Webster University Summer 2012 INTRODUCTION The rivalry between Coca-Cola & Pepsi can be deemed as legendary‚ “the top soft drink competitors in the world spend millions of dollars yearly to try and convince you that their version of soft drink is better” (Dotson pg 1).
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what some experts call the "Coke Fiasco" in 1985? In 1985 Coca-Cola decided to introduce to the market a "variation" of the original formula. They called the product‚ New Coke‚ with the intent that it too would take the market by storm like its predecessor had. However‚ according to various articles‚ it soon became clear that customer were in an uproar about the change to the American classic drink. Michael Ross from MSNBC.com quotes‚ "[S]ome likened the change in Coke to trampling the American flag
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Case Study 16: Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management‚ crisis management‚ global business ethics‚ and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Number 1 Priority: The major global business ethics I found in this case study was the whole issue with excessive water usage in their companies as well as the pollution of the water. The book explains that water is very sacred in India. Even
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The Real Lesson of New Coke: The Value of Focus Groups for Predicting the Effects of Social Influence By Robert M. Schindler n April 1985‚ the management of Coca-Cola Co. announced its decision to change the flavor of the cotnpany ’s flagship brand. The events that followed from this decision‚ as well as the faetors which led up to it‚ have been reviewed‚ discussed‚ and extensively analyzed in the popular press‚ the trade press‚ and in marketing textbooks. Two books and at least two marketing
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1. The Indian market is enormous in terms of population and geography. How have the two companies responded to the sheer scale of operations in India in terms of product policies‚ promotional activities‚ pricing policies‚ and distribution arrangements? For product policies‚ they have already entered products close to those already available in India such as carbonated waters and fruit drinks. For promotional activities‚ Pepsi has a sponsorship at Navrati‚ a TV campaign using sports and celebrities
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August 12‚ 2012 Title: The Killer Angels Author: Michael Shaara Historical Event Depicted: This novel illustrates the Battle of Gettysburg‚ often known as the turning point of the great American Civil War. Southern slave-holding states‚ known as the Confederate States of America‚ fight the war with loyal Union states for secession. The Battle of Gettysburg is where Union Major General George Gordon Meade’s Army of the Potomac defeats Confederate General Robert E. Lee’s Army of Northern Virginia
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