MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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Technological Revolution has Changed Journalism and the way We Look at the News Journalism has been at the source of global information for countless years. It comes in many different formats‚ types‚ and views. In early America‚ journalism took on the face of rules and laws of the British Empire‚ while in later America journalism evolved to talk about such things as the development of industry‚ political scandals‚ scientific explorations‚ and most importantly news and cultural information. The general
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text messaging and blue tooth. Technology is essential in our society in order to grow and move toward the future. | With the rising technology‚ a lot of issues have been done that have remained to be puzzle to many living in the twenty first century. This has further triggered a debate on the appropriate definition of the term technology. With others criticizing technology‚ most proponents of technology have suggested that technology refers to the employing the use of a variety of tools and approaches
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The Importance of Humanities in the 21st century? In this annotated bibliography I will be trying to answer the question of the importance of humanities in the 21st century. I will be using sources from newspapers‚ books and blogs in which I found either in the UEA library‚ internet and other sources of information. I will be making summaries of the content which I read and evaluate the source as a whole‚ for this annotated bibliography most of the sources which I came across coincidently were
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Unit 1 – Marketing for the 21st Century The Five Company Orientation towards the Market Place As the market has changed‚ so has the way the company deals with the marketplace. The company orientation towards marketplace deals with the concepts which a company may apply while targeting a market. There are basically five different orientations which a company takes towards the marketplace. Production Concept In this concept the company mainly tries to increase production irrespective of demands
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The United States faces many controversies‚ we are surrounded by differences no matter what the topic is. Americans get into such heated conversations about what they believe is going on in the 21st century‚ but what about the thoughts of the great influential people that have made our history what it is. If they were alive today‚ what would they be thinking? They may be amazed about the technology we have‚ or disappointed in how our economy is run and possibly even civilization itself. Let’s travel
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Century is a local insurance company that basically snatches the vast majority of CIS majors graduating from UWSP. They provide exactly what newly graduated college students crave‚ a paycheck and freedom. You’re allowed to change between the different departments at Century. You can join up as a web developer and if you lose the love you once had for developing you can easily swap to customer service or backend coding. Initially I knew nothing about Century so the 4 speakers‚ one from each branch
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Journal of Research in Marketing and Entrepreneurship Emerald Article: Entrepreneurial marketing: a strategy for the twenty-first century? Sussie C. Morrish Article information: To cite this document: Sussie C. Morrish‚ (2011)‚"Entrepreneurial marketing: a strategy for the twenty-first century?"‚ Journal of Research in Marketing and Entrepreneurship‚ Vol. 13 Iss: 2 pp. 110 - 119 Permanent link to this document: http://dx.doi.org/10.1108/14715201111176390 Downloaded on: 17-12-2012 References:
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Ecofeminism in the Twenty-First Century. by Susan Buckingham Introduction Since ’ecofeminism ’ was developed as a concept in the 1970s (1)‚ there have been‚ arguably‚ major policy shifts in the fields of gender (in)equality and environmental sustainability. Thus a consideration of the achievements of‚ and work outstanding for‚ ecological feminism is warranted. In this paper‚ I will assess the changing policy landscape to explore the extent to which this has structurally altered gender inequalities
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com/resource/printable/article/0.aid‚39382‚00.asp">http://www.pcworld.com/resource/printable/article/0.aid‚39382‚00.asp</a>>. <br><li>Stevenson‚ V. "Protecting Yourself From Pirates." Network World 13 April 1998: 18 <br><li>Thomas‚ Daniel. "Microsoft Steps Up Piracy War." Computer Weekly 5 April 2001: 3 <br><li>Piracy on Internet Auction Sites. Washington D.C.: Software & Information Industry Association‚ 2001.
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