Nike Case Questions 1. In the United States‚ what is Nike’s: a) Brand image‚ and b) sources of brand equity? a) In the United States‚ Nike’s brand image is built on being a high-performance‚ innovative and aggressive brand. The company associates the brand with top athletes through sponsorships. Since inception‚ Nike has placed performance as a top priority for the brand. Through designing high performance shoes and apparel‚ as well as sponsoring high-profile athletes and teams the brand
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Founded in 1994‚ Nike Football has grown immensely to become one of the two market leaders in football apparel and footwear. Recognizing the vast opportunities the 2010 World Cup offers for their growth and differentiation from the competitors‚ they are considering a shift in their marketing strategy. Nike’s brand image is of an innovative company‚ focusing on the high performance of their products‚ while simultaneously offering extraordinary designs by partnering with many top-level footballers
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we used market value based on the share price of Nike on July 5‚ 2001and number of shares outstanding‚ which resulted in the weights of debt and equity of 10.2% and 89.8% respectively (see Exhibit 2). Cost of Debt: Cost of debt was calculated by Ms. Cohen by finding the historical interest rate of 2.7% and tax rate of 38%. We agree with her estimation of the tax rate of 38%‚ but calculated a cost of debt of 7.17% based on the market price of Nike bonds and finding their yield to maturity (see Exhibit
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THE FORD CASE Executive Summary After carefully analyzing Ford’s existing supply chain I immediately became aware of its highly complex nature. This high level of complexity combined with other internal and external factors have pushed Ford to search for solutions in order to overcome the costly supply chain challenges that they are facing and may continue to face in the future. Ford’s major difficulty in their present system is: the inefficient control of
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Introduction Ford Motor Company is the second largest industrial corporation in the world‚ employing 370‚000 people in 200 countries across the world with revenue over $144 billion. The auto industry has become very competitive on a global level‚ forcing automobile companies to cut costs and stay competitive. In trying to remain competitive‚ Ford introduced a plan called Ford 2000. This was done to cut costs‚ streamline the organization and processes globally‚ and increase economies of scale
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About Nike Case 6.1: How to Make Money (D) – Near Automatic Phil Knight and Bill Bowerman started their company with a vision of serving the athlete. That vision was shared by their first employees‚ who were committed to the company but who needed more detailed directions: They needed to know what was appropriate and what wasn’t when it came to conducting company activities. Knight responded by issuing a list of guiding principles at a crucial time in the company’s history. It was 1977‚ and the
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FORD MOTOR COMPANY: SUPLY CHAIN STRATEGY I. VIEWPOINT Teri Takai‚ Director of Supply Chain Systems at Ford Motor Company II. TIME CONTEXT Late 1990s III. STATEMENT OF THE PROBLEM How should the company use emerging information technologies (i.e. Internet technologies) and ideas from new high-tech industries to change the way it interacted with suppliers? IV. OBJECTIVE To be able to make the supply chain run smoothly by eliminating bottlenecking
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Jordan Hirsch AF 495 October 18‚ 2012 Nike Executive Summary Executive summary In this report I will focus on Nike’s Inc. Cost of Capital and its financial importance for the company and future investors. The management of Nike Inc. addresses issues both on top-line growth and operating performance. The company’s cost of capital is a critical element in such decisions and it is important to estimate precisely the weighted average cost of capital (WACC). In my analysis‚ I will examine
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Principles of Management Henry Ford – A Great Innovator Submitted by: Souvik Chowdhury(05) Sachin Hegde (18) Kaustubh Patankar (34) Shishir Sahu (42) Shailendra Rumade (43) Rachana Vichare (54) Henry Ford In Early Days: Ford was born on July 30‚ 1863. He was the first child of the six children born to a farmer family in Dearborn‚ Michigan. A born tinkerer of mechanical equipments‚ Ford set off at the young age of sixteen to the nearby town of Detroit to work three years as a machinist’s apprentice
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calculation? Why or why not? 2. If you do not agree with Cohen’s analysis‚ calculate your own WACC for Nike and justify your assumptions. 3. Calculate the costs of equity using CAPM‚ the dividend discount model‚ and the earnings capitalization ratio. What are the advantages and disadvantages of each method? 4. What should Kimi Ford recommend regarding an investment in Nike? 2 Case Overview Nike‚ Inc. NorthPoint Group Investment Decision Current share price of USD 42.09 Declining market share
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