Kimura KK Section B Group 9 Objective: To retain Kimura KK as a customer and gain new customers in Japan Situation Analysis: Pramtex and Kimura KK have had several issues before the first deal of three Spartacus machines was finalised 1. Mr. Hashimoto had concerns about the price of Spartacus machines price being 20% higher than the other bidders’ machines. 2. Spartacus was a “Rolls Royce” of disk manufacturing machines and Kimura KK wanted a “Toyota Corolla”. 3. John failed to call
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Q.2 Who are the key players at Kimura in this purchase? What are their respective roles and interests? At Kimura K.K.‚ the buying center‚ the players in this purchase are‚ first of all‚ Mr. Yutaka Kimura‚ the actual President and son of the founder of the company. He was very influential in Japan and‚ although the fierce competition in the market‚ he was known for keeping close contact with his main competitors. He had a very well defined strategy for Kimura K.K. – he wanted to double the company
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Marketing | Kimura K.K. – Can the customer be saved? | Term 1 – Section B – Team 2 | | 1. What seems to be Pramtex’s strategy? The strategy of Pramtex is to produce “Best in class” cutting edge technology that appeals to customer engineers and will differentiate it from other producers. Focusing on high-end technology before any of its competitors allows Pramtex to charge premium prices. The company works in partnership with its clients to identify new technology and invests in R&D
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KIMURA K.K. 1. What seems to be Pramtex’s strategy? Pramtex’s strategy: Pramtex is pursuing the goal of being the technology leader in the sector. It has chosen product differentiation over cost leadership. In pursuing this goal‚ it seems to have fallen behind in the maintaining adequate service standards. Its strategy involves close cooperation with the lead user customers to get a presence in the developing standards of the industry. Overall‚ it seems to be focusing on the high-end premium segment
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Over the course of a lifetime everyone receives advice that is usually more easily said than done. In J.D. Salinger’s Franny and Zooey‚ Franny Glass and her brother Zooey receive some advice from their older brother Seymour that is not only hard to follow‚ but actually involves going against human nature to achieve. Seymour tells his two youngest siblings that they should do everything in their life “For the Fat Lady” (Salinger 200). Although not understanding his eldest brother’s insight at first
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Nature of Science Project- Doreen Kimura By: Francesca Johnson Doreen Kimura is a behavioral phycologist and a Neuroscientist. Being born in Winnipeg‚ Manitoba and growing up in a small town in Saskatchewan called Neudorf; she was given little exposure to science while growing up. Kimura dropped out of High School at the age of 17 and became a teacher. While teaching‚ she came across an admission scholarship to McGill. Interested in Phycology and research for the sheer purpose of expanding human
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Model of Organisational Design The model of organizational design to be used in KK Spa is mechanistic structure. Mechanistic structure refers to the division of jobs that are ‘precisely defined’ (Connor‚ McFadden & McLean‚ ND). Mechanistic structure is characterized by high work specialization‚ rigid departmentalization‚ clear chain of command‚ narrow spans of control‚ centralization and high formalization. The staffs in different departments are given different tasks and department goal rather than
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Advanced Placement in English Literature and Composition Individual Learning Packet Teaching Unit The Glass Menagerie by Tennessee Williams written by Elizabeth Osborne Copyright © 2009 by Prestwick House Inc.‚ P.O. Box 658‚ Clayton‚ DE 19938. 1-800-932-4593. www.prestwickhouse.com Permission to copy this unit for classroom use is extended to purchaser for his or her personal use. This material‚ in whole or part‚ may not be copied for resale. ISBN 978-1-935464-19-8 Reorder No. 305033
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LEVI STRAUSS JAPAN K.K. CASE REPORT TIME CONTEXT : May 1993 POINT OF VIEW : Mr. A. John Chappell President and Representative Director MAIN PROBLEM: Levi Strauss Japan K.K. is faced with the dilemma of shrinkage of jeans market. It appeared that after two years of shrinkage (1990‚ 1991) the market contracted further in 1992. SECONDARY PROBLEMS: 1. Part of the shrinkage of the market can be attributed to the very selective way of choosing retail outlet and sales agents of Levi
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CASE STUDY In this case analysis‚ I have picked six questions at random‚ one question from each chapter as follows: 1. What would you do first if you were Jen Ko? 2. How should the company deal with sexual harassment charges and problems? 3. Would you recommend that the company expand its quality program? If so‚ what form should it take? 4. How should Jen go about collecting the information required for standards‚ procedures and job description? 5. What can we do to reduce turnover in our
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