Psychographic Segmentation -Income and occupation We have set target for customer that from their income and work as employees in the Kuching. Most of people that live in Kuching city having the high- income because work in big city and also the employees sometimes running out time to go work just buying the fast food. Hashi burger is currently new sale for Malaysian‚ people may be want to try the product to know how the taste of the burger. The camel milk also be targeted because
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health clubs members in terms of psychographic segmentation such as lifestyles which are broken down into Activities‚ Interest and Opinion statement as well as the behavioral segmentation such as usage rates and finally to gain a better understanding about the Indonesian’s health club industry. Methodology In this particular study‚ 300 respondents were given a questionnaire to find out the orientation and motivation of health clubs members in terms of psychographic segmentation such as lifestyles
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Introduction As per 2011 census‚ India’s literacy level is 74% which is much lower as compared to the world average of 84%. We can estimate the size of Indian education sector by analyzing the public and private expenditure on education. In 2011‚ the private expenditure alone on education was $60 billion and the public sector spending on education in the form of various schemes was $8 billion in the financial year 2011-12. In spite of all the investments made and private spending‚ there is still
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Kindle Fire: A little over 3 months: Amazon has sold nearly 5M Kindle Fires and had capture ½ of the non-Apple tablet market share. Worldwide sales of e-book since the introduction of the Kindle product line had grown from less than 1% of all books sold to 15% in 2012 Amazon has to refine its strategy fir Kindle Fire because of IPad 3 New entrants such as Samsung‚ Motorola‚ and Google were beginning to wnter the tablet market Amazon’s long-time competitor in the E Ink-based readers‚ Barnes& Noble
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product ranges including cosmetics for both women and men and home range. In this sense the general public from all age groups can be seen as potential customers. Secondly the most important variable in defining possible segmentations is based on psychographic characteristics namely lifestyle which will be discussed in detail in the next section. In additional the Body Shop brand is a quite famous national brand for beauty products in the UK and its brand image is closely
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MARKET SEGMENTATION Bases for Segmentation in Consumer Markets Consumer markets can be segmented on the following customer characteristics. * Geographic * Demographic * Psychographic * Behavioralistic 1. Geographic Segmentation The following are some examples of geographic variables often used in segmentation. Region: by continent‚ country‚ state‚ or even neighborhood Size of metropolitan area: segmented according to size of population Population density: often classified as urban‚
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competitors. Customers and industrial buyers may be influenced by a wide range of factors and be in a variety of buying situations. 2.2a Consumer market There are four main criteria for market segmentation: Demography‚ Geographic‚ Psychographics and Behavior (Chee‚ D.‚ 2012) PepsiCo a large corporation‚ have subsidiaries in worldwide so PepsiCo will not want just to have a scale or a certain area. Furthermore Vietnam is a tropical country: “Geographical location has defined the basic
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strategies in accordance. In order to deliver value to the company and its shareholders‚ Red Bull’s environmental scan considers factors such as stakeholder analysis‚ the energy drink industry/market‚ competitor analysis‚ demographic variables‚ psychographic variables‚ and economic trends. In regard to stakeholders‚ Red Bull utilizes the P.E.S.T (Political‚ Economic‚ Social‚ and Technological) model of analysis. In regard to Political Stakeholders‚ the company is subject to the mandates of both domestic
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needs‚ wants‚ or demand characteristics. The objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.” The four factors that affect market segmentation consist of behavioral‚ demographic‚ psychographic‚ and geographical differences. The Jaguar organization’s market segmentation consists of all four categories of the marketing mix. Jaguar’s Target Market The "Entrepreneur" (2014) website states that a target market is basically a group of consumers
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customer market from range 15year-old to 70 year-old. The foods and beverages are suitable for all type of customer. Therefore‚ the middle and high income level‚ approximately RM 2000- RM3000 is the target customer of Secret Recipe. Psychographic Variable In psychographic segmentation‚ Secret recipe has done a combination with other type of segmentation variables. On the view of lifestyle‚ individual nowadays prefer to have their meals in middle class restaurant. Therefore‚ Secret Recipe has made their
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