Demographic segmentation- occurs when one or more demographic traits are employed to divide a market. Typical demographic traits that are used include age‚ gender‚ race‚ ethnicity‚ marital status‚ family size and stage of the family life cycle. Psychographic segmentation- bases divide markets based on differences in lifestyles or differences in personality traits. Lifestyle segmentation is one of the most popular and effective ways to create segments for consumer products. Consumer shopping behavior
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STP ANALYSIS OF TERM PAPER ON STP ANALYSIS SUBMITTED TO: Afreen Choudhury Senior Lecturer Business Administration East West University SUBMITTED BY: GROUP NAME: PROACTIVE SUBJECT CODE: MKT 101
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differentiation by determining the demographic‚ psychographic‚ geographic‚ and behavioral characteristics. For example purposes‚ this white paper discusses segmentation and target market for “Your Organization”. Consumer Segmentation Organizations will not benefit from mass marketing‚ however will gain success through the insight of consumer segmentation. As mentioned above‚ the four primary segmentation variables are demographic‚ psychographic‚ geographic‚ and behavioral characteristics. For
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segmentation is a backbone for them. There are two segmentation criteria in Dell; segmenting consumer market and segmenting business market. In the segmenting consumer markets‚ there are geographic‚ demographic‚ socio-economic‚ behaviour and psychographic segmentation. In Dell‚ the purpose to segment the consumer markets is focus to the personal users or for home users. The geographic segmentation refer to divide a market into a different geographical units such as nations‚ states‚ regions‚ countries
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the region 2. Demographic segmentation divides the market into groups based on variables such as: • Age • Gender • Family Size • Income • Occupation • Education • Religion • Nationality • Life-cycle Stage • Social Class 3. Psychographic segmentation is the process of dividing markets into groups based on variables such as: • Interests • Activities • Opinions • Behavioral patterns • Habits • Lifestyle • Perception of selling company • Hobbies 4. Behavioral segmentation
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commodity store may target only customers from the local neighborhood‚ while a larger department store can target its marketing towards several neighborhoods in a larger city or area‚ while ignoring customers in other continents. Psychographic segmentation Psychographics involves using sciences like
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lifestyles‚ demographics and personality of the target. Some e.g. of common characteristics are: interests‚ lifestyle‚ age‚ gender‚ etc. Common types of market segmentation include: geographic‚ demographic‚ psychographic and behavioral. Types of Market Segmentation for Nestle * Psychographic segmentation The basis of such segmentation is the lifestyle of the individuals. The individual’s attitude‚ interest‚ value help the marketers to classify them into small groups. * Nestle juice provides
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and repairing for the bike. Furthermore powerbike is a one-stop retailer within quality and reasonable price. In the Marketing Segmenting there are four kind of segmentation‚ they are Behavioral Segmentation‚ Demographic Segmentation‚ Psychographic Segmentation‚ and Geographic Segmentation. Behavioral Segmentation is the most powerful type of segmentation because it uses actual consumer behaviour or product usage to make distinctions among market segment (Farrell & Hartline‚ 2005)
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Product Profile : Song List 01-Ki Bhule 02-Bhalobeshona 03-Khoniker Kothopokothon 04-Prohor 05-Biday 06-Aamai Khuji 07-Mohakaal 08-Bhuley Jao - See more at: http://bdmusic4all.com/school-of-niloy-2012-bangla-mp3-songs-download/#sthash.oU5AEFiG.dpuf Telecommunication Items * Battery * Travel Charger * Phone Case * Travel Charger * MMC Card * MMC Card Reader * Hands Free * Novelties * Mobile Handset * YAGI Antenna Electrical & Electronics
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consumer markets. Answer: Bases for Consumer Market Segmentation: There are number of variables involved in consumer market segmentation‚ alone and in combination. These variables are: Geographic variables Demographic variables Psychographic variables Behavioral variables By using any of these segmentation bases‚ either individually or in combination‚ an organization can construct market segments for evaluation to help them select appropriate target markets. Geographic Segmentation:
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