plans for the snacks project. Naware specifies‚ "In two years‚ we will invest Rs 150 crore; Rs. 60-70 crore has already been invested in the initial rollout."target is also aggressive 25% of snacks market. Marketing Planning Term Project ITC Bingo Group 4 Abhishek Gupta 07P002 Aldrin Aloysius 07P006 Arpit Vishwakarma 07P013 Rohit Awasthi 07P033 Shikha Rana 07P040 Vardan Mathur 07P044 Acknowledgement We would like to take this opportunity to express our most sincere gratitude
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managed to turn around its foods business. The Bingo! range of potato chips saw sales growing by 48 per cent during the December 2010 quarter. In August 2001‚ ITC made a modest entry into the food business with its Kitchens of India ready-to-eat preparations.The launch of Bingo in March 2007 market ITC entered into fast growing branded snack foods segment. After it entered the category with its wafer snack brand‚ Bingo‚ ITC’s foray into the Rs 1‚800-crore branded snack
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have to do is lean over and say ‚”Lady‚ gimme a few of those peanuts‚please ma’am‚” and she’d pass me the bag and never think of it”(Ellison 123). You feel how out of place the protagonist feels in this place. For the second half of the story‚ the Bingo Winner moves to the front of the stage where he gets to spin the wheel for a chance to win the final prize. Here is where the story takes a mysterious and strange twist. Point of View The story is told in the third person limited omniscient by the
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Study The Segmentation‚ Targeting And Positioning Of ITC Bingo! Marketing Planning Final Report Acknowledgement We would like to express our deepest gratitude to Dr. Avinash Kapoor for guiding us on the Marketing Planning course and for his invaluable guidance‚ support‚ and encouragement throughout our project work which has aided us in the successful completion of our work. We extend our thanks to our friends who directly or indirectly helped us during our project work. We would like to
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Case Challenge Bingo! Mad Angles July 2012 Instructions: Registered Teams will submit a case analysis document comprising no more than 5 pages of single spaced‚ 12-point font (including illustrations and excluding TOC‚ Cover page). Along with the word document each team must submit a 10-slide presentation of the case analysis/solution suggested. There is no pre-determined structure to analyse the case. Participants are free to use any format which best illustrates and provides convincing arguments
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rush hours hit. Another plus is that seniors are friendly and neat. They are neater than most customers and carefully clean up their tables before they leave. In addition the seniors crowd is filling the gap of slow business in the morning hours. Bingo is also a great idea. She can try it once a month like her $1.99 meal promotion and since she’s planning to have it in her party room‚ it would not eat the space for other customers. It should also be done in the morning from
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ASSIGNMENT ON SNACKS PRODUCT: BINGO! I choose BINGO! because its marketing stratergy is very unique and also it comes in different attributes and flavors. Company provides different types of snacks to the market in a good price and all flavours are tasty. HISTORY Bingo was lunched in14th March 2007 with a wide range of exciting packaged salted snacks.The range includes multiple flavor variants of Potato chips & Finger snacks. COMPETITORS 1. Kurkure 2. Lays 3. Uncle Chips 4. Haldiram
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Corporate Strategies:- • Developing a portfolio of world class • Continuous focus on chosen portfolio • Benchmark each business • World class & Internationally competitive • Diverse skills & Capabilities • Distributed Leadership Growth Stage of bingo • Eaten up Market Share of Lays in 9 months • 16% market share @ Snack market • Now aiming for 25% • Lays share reduce from 65% to 45% • High Decibel Advertising • Novelty Factor • Regional Flavors • Distribution Strength Trends • Fifth
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Win a trip to Punta Cana‚ with Amigo Bingo this month Many top bingo domains offer cash prizes‚ and many offer buy-one-get-one-free (BOGOF) deals. But very few offer you holidays of a lifetime. This is exactly what Amigo Bingo has up their sleeve‚ and is prepared to offer one of their lucky online bingo players this month. Do you fancy a trip to Punta Cana? If so‚ then play to win with Amigo Bingo. The online bingo site is running the offer from October 1 until October 31‚ and players can win 7 nights
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BINGO The Bingo brand of chips was launched by ITC on 14th March 2007 with an aim to capture at least 25 percent market share of the Rs 2000 crore branded snack market within five yrs. This was an extremely ambitious target according to observers as the market was dominated by the Frito Lay group (owned by Pepsi Co) with a slew of brands like Lays‚ Kurkure and Uncle Chipps holding 50 per cent of the market share. The other was the Haldiram group with 25 percent of the market share. The
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