The 4Ps and the marketing mix The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. The 4Ps are: 1. Product 2. Price 3. Promotion 4. Place If market research is carried out effectively‚ a company can plan a promotion for the right product‚ at the right price‚ and to get it to their chosen market‚ in the right place. Now look at the 4Ps in more
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uk/1/hi/programmes/fast_track/9043892.stm [assessed on 2 March 2012] Gow Geddes. A (2002) Europe ’s ageing workforce‚ (BBC News) [Online] Available at: http://news.bbc.co.uk/1/hi/world/europe/2053581.stm [assessed on 3 March 2012] Hall Kahn‚ J.‚ 2010. The Financial times : Kingfisher fails to pay employee income tax. [Online] Available at: http://www.ft.com/cms/s/0/73168a46-2afc-11e1-8a38-00144feabdc0.html#axzz1p7QheA5f [Accessed 12 March 2012]. King. M (2010) Passengers warned over imminent rise in flight tax‚ (The Guardian)
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Airlines‚ Royal Challenge‚ Coca Cola‚ Adidas‚ 104FM‚ Wrigley’s Orbit • Brand Ambassadors – Akshay Kumar Rajasthan Royals • Owner – Emerging Media‚ Shilpa Shetty‚ Raj Kundra • Captain – Shane Warne • Coach – Shane Warne (Australia) • Sponsors – Kingfisher‚ Boost‚ Puma‚ Ultratech Cement • Brand Ambassadors – Shilpa Shetty‚ Ila Arun Mumbai Indians • Owner – Reliance Industries Ltd. • Captain – Sachin Tendulkar • Coach – Shaun Pollock (South
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following key marketing research topics: Introduction and background of the company you have selected for the survey. Apply the 4Ps to define the management-decision problem and the corresponding marketing research problem (see Chapter 2). Develop Research Questions and Hypotheses based on the 4Ps (see Chapter 2). Develop two or more questionnaires for each of the 4Ps so that you could find some answers to your Research Questions and Hypotheses (see Chapter 11). Include demographics and identification
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yINDIGO AIRLINE How India ’s youngest airline became the largest . Reticent and low-profile are not the usual personality traits of a CEO in a high-profile business like aviation. Image: Aditya Ghosh But Aditya Ghosh‚ 37‚ has defied convention in many ways. His regular office wear is T-shirt with jeans‚ he doesn ’t have a B-school degree and before joining IndiGo‚ he was a lawyer at J Sagar. Ghosh has justified his aversion for the spotlight by saying that people don ’t fly IndiGo because
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Strategic Analysis of Indian Civil Aviation Industry Submitted By:- Jasmeet Kaur Grover(74) Prerna Parija(89) Vasudha Narayanan(104) Indian Civil Aviation Industry Abstract: The Indian Civil Aviation Industry is the 9th largest in the world with 15 scheduled operators and 118 non scheduled operators. The anticipated CAGR for 2010-2013 is 16% owing to skilled labor and favorable business environment. The growth of the aviation industry can be attributed to factors such as buoyant economy
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Sundarban : An Overview Sundarbans National Park Sundarbans National Park covers 10‚000 km2 of land and water (more than half of it in India‚ the rest in Bangladesh) in the Ganges delta. It contains the world’s largest area of mangrove forests. A number of rare or endangered species live in the park‚ including tigers‚ aquatic mammals‚ birds and reptiles Outstanding Universal Value Brief synthesis: The Sundarban contain the world’s largest mangrove forests and one of the most biologically productive
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when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous with the 4 Ps: price‚ product‚ promotion‚ and place. However‚ in recent times‚ the 4Ps have been expanded to the 7 Ps with the addition of process‚ physical evidence and people. Marketing mix is not a scientific theory‚ but merely a conceptual framework that identifies the principal decision making managers make in configuring their offerings
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We all know that leadership is a personal quality of an individual who organizes the efforts of the followers and directs their activities towards the achievements of organizational goals. It is always the ability persuade others to seek clear goals actively. Therefore leadership is an important quality for the development and success of organization. It is the manager in his leadership role who has to stimulate and inspire the employees of every organization to contribute willingly‚ cooperatively
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Nguyễn Thảo Minh Topic: Compare the two shops using Marketing Mix ( 4Ps) 1) Sketchers ( World Famous) 2) Bata Report First‚ we will talk about marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. In other word‚ marketing mix means putting the right product in the right place‚ at the right price‚ at the right time. The 4Ps are: Product: is related to design‚ quality‚ feature‚ friendly‚ brand
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