ROLE OF ENTREPRENEURSHIP IN ECONOMIC DEVELOPMENT The entrepreneur who is a business leader looks for ideas and puts them into effect in fostering economic growth and development. Entrepreneurship is one of the most important input in the economic development of a country. The entrepreneur acts as a trigger head to give spark to economic activities by his entrepreneurial decisions. He plays a pivotal role not only in the development of industrial sector of a country but also in the development of
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airline had six aircraft. Nine more aircraft were acquired in 2007 taking the total to 15. • By December 2010‚ IndiGo replaced the state run flag carrier Air India as the top third airline in India. It already had a 17.3% of the market share‚ behind Kingfisher Airlines and Jet Airways.[3] • By early 2012‚ IndiGo had taken the delivery of its 50th aircraft in less than 6 years. IndiGo is known to
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Project report on product life cycle (PLC) ON FOSTER’S OF Under the guidance of: Prepared By: Mr. Shibashish Chakraborty Avisek Dey Faculty Guide- IBS Kolkata ACKNOWLEDGEMENT
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presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the constraint of the organization’s capacity. To that end‚ we present a means to combine the managerial focus of the classic 4Ps with the customer orientation of SIVA as the Marketing Mix Matrix. McCarthy (1960) suggested an entrepreneur
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Wrap Wrap & Roll www.wrap-and-roll.com Team GirlSix: Gi LOGO Contents Introduction The 4Ps-Product The 4Ps-Place The 4Ps-Price 4Ps The 4Ps-Promotion Conclusion Company Logo Introduction-Service Product Company’s service products: www.themegallery.com Introduction-Brief history 2006 The 1st Wrap & Roll Restaurant on Hai Ba Trung St established by Nguyen Kim Oanh Oanh 2007 Develop into into Wrap & Roll chain including- 6 Restaurants & Food
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a. What do the 4Ps stand for and at what stage of the marketing planning process does a marketer formulate the 4Ps? Promotion‚ Product‚ price and place. The Marketing Mix will first be used during step three‚ which is the step where companies have to prepare an integrated marketing plan and programme. The marketing programme builds customer relationships by transforming the marketing strategy into action. (Chapter one of Kotler textbook) They need to make a needsatisfying market offering
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Chapter 15 Operations Scheduling Planning and DISCUSSION QUESTIONS 1. Over the past several years‚ many corporations have experienced reductions in the workforce of sufficient size to receive attention in the media. Restructuring charges reflected in the annual reports to stockholders are often in the order of magnitude of $100‚000 per employee. If business is expected to recover within a year‚ the company would usually be better off to keep these employees on the payroll
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IR issues in Indian Airline industry: 1. Indian Airline industry-introduction‚ definition and overview about this industry. 2. Trade unions in Airline Industry- Explaining everything about unionism. How trade unions are formed? Rules/laws related to trade unions in Indian airline industry. 3. Collective Bargaining- How collective bargaining takes place in this industry. Rules/laws related to this collective bargaining in this industry. 4. Machinery for Settlement of Industrial Disputes 5. Workers’
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highlights the risks about equipment failure ("not get caught as I climbed"). She also states the risk of injury ("thrown against the mass"...."not difficult to break bones up there"). Paragraph 3: She describes the preparations on the deck of the Kingfisher. Also‚ she describes the risk of running out of energy and not finishing the climb. She also mentions that she is a "passive observer looking down on your boat some 90 feet below" - this shows how high she has climbed her mast and the actual risk
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the information about Chobani in the case at the start of the chapter‚ (a) whom did Hamdi Ulukaya identify as the target for his first cups of Greek yogurt and (b) what was his initial “4Ps” marketing strategy? a. Hamdi Ulukaya first targeted young and fit Americans with his first cup. b. Hamdi Ulukayas initial “4Ps” marketing strategy involved product‚ price‚ place‚ and promotion. For product‚ he focused on the packaging. Made the cup with bright colors so people would be attracted to it. For price
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