* Content • Introduction • Performance of the industry • List of major players of the sector. • Legal environment • Social environment • Economic environment • Porter‟s 5 forces model * 3. Introduction • Indian Liquor Industry is divided into 2 broad categories Indian Made Foreign Liquor (IMFL) Country Made Liquor • Indian Liquor Industry with market value of INR 8500 Crore against INR 900 Crore in 1999 & is growing at 12-15% P.A over last 2 yrs. • Shift from country liquor to IMFL because
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and Positioning - Apply what you learned in class and discuss how and why your market is segmented and targeted. Include a customer value proposition and/or an “elevator” positioning statement and a perceptual map. 4. Marketing Mix (4Ps): Explain how the 4Ps are correctly (or incorrectly) implemented in support of the firm’s marketing strategy. 5. Sustaining Value: How does the firm acquire and retain customers‚ measure its marketing success and sustain value? Are they profitable?
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Module: MARKETING MANAGEMENT Assignment Title: THE MARKETING PLANNING PROCESS Background: The marketing mix comprises of the standard 4Ps (or other models). The 4Ps can easily be identified and applied in practice. However‚ it can be difficult to balance the 4Ps in order to provide the right product/services to the right customer at the right place and at the right time. It is therefore not surprising that marketing is both an art and science‚ as the act of balancing the marketing mix requires
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year was an eventful and challenging year for the Woolworth; the first half of the year when they were still part of Kingfisher’s plc was a moment of uncertainty as the future of the company was being decided. The company detached themselves from Kingfisher plc on 28 August 2001‚ leaving them with 200 million of debt‚ over £100 million of excess stock‚ loss marking new format and e-business. Woolworth’s formats are designed to appeal to the value-conscious consumer. Woolworth’s is a mass-market retailer
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TERMPAPER ON APPLICATION OF BUSINESS MATH IN BUSINESS [pic] U N I V E R S I T Y O F D H A K A Submitted to: Md. Ariful Islam Lecturer Dept. of Banking and Insurance Dhaka University Submitted by: Md. Mahfuzur Rahaman Biswas ID No. 51221068 Batch-21st Department of Banking Faculty of Business Studies Letter of Transmittal 12th December 2012 To Md. Ariful Islam Lecturer Department of Banking & Insurance
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INNOVATION ANALYSIS NIPPON PAINT CO. CASE OF ODORLESS PAINT PRODUCT Introduction 1. Purpose: In recent years‚ Innovation becomes one of the most important parts in the existence and development of every company. There are many research was establish to analyze the way to make an innovation‚ not only for the research’s purpose but also to help the managers of small companies can follow the bigger. This assignment was done to analyze a new product of one of the biggest paint manufacturers
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Cited: Barnes‚ Trevor. The Kingfisher Book of Religions: Festivals‚ Ceremonies‚ and Beliefs from around the World. New York: Kingfisher‚ 1999. Print. I found this book useful because it creates parallels between the origins‚ developments‚ beliefs‚ festivals‚ and ceremonies of Hinduism and Buddhism. Eliade‚ Mircea‚ ed. The Encyclopedia
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Report on the ASDA supermarket chain History Asda is a leading nationwide supermarket market chain in the United Kingdom. The chain offers food‚ clothing and general merchandise products. Asda became a subsidiary of the giant American retailer‚ Wal-mart in 1999. Wal-mart is the largest retailer in the world. Asda was co-founded in 1965 by two farming brothers from Yorkshire and Noel Stockdale. The chain initially started with just a few stores offering dairy products and general groceries
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Submitted by: Manzoor FT152099 9/29/2014 Overview of Spicejet route map of India Overview of Transport and logistics of India The transport and logistics sector of is generally important for the development of a country in various forms. Since the 1990’s‚ the transportation infrastructure of India has undergone a drastic change. The demand for transport grew at an annual rate of 10%‚ in the last decade the demand in the transport and logistics industry grew side by side with
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Sam Walton was founder and chairman of Walmart Stores Inc‚. Sam Walton was born on March 29‚ 1918 in Kingfisher‚ Oklahoma. He was the first son of Thomas Gibson Walton and Nancy Lee. Walton’s father was a farmer. In 1923‚ his father determined farming did not provide enough money to raise a family and later decided entered farm mortgaging. The family moved frequently during Sam’s early childhood. Sam Walton was a good student and a good athlete. While studying in the eighth grade‚ he became the
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