Colgate-Palmolive: Colgate-Palmolive Back to Basics Strategic Cost Management Prof: Dr. K.Sontake Prasseedha Raghavan Introduction: Introduction My case is about how Colgate Palmolive India Ltd used the fundamental 4P marketing concept to turn the trend and be a proactive competitor in the FMCG market. Snap Shot: Snap Shot Colgate-Palmolive was incorporated in India in the year 1937 . Launched Colgate Dental Cream .... and became a company dedicated to the oral health of the Nation .
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coherent marketing mix for a new product or service Introduction In this assignment‚ I am going to describe and explain how Apple uses the marketing mix for one of its latest product‚ a mini IPad. Marketing mix Marketing mix is commonly known as the 4Ps: product‚ price‚ place and promotion. These are controllable element and it importantly use when determined and adjusted until the right combination that serve the needs of the product’s consumers. Description of the product The product I have been
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in the industry is: Putting the right product in the right place‚ at the right price‚ at the right time. The marketing mix refers to the set of actions‚ or tactics‚ that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix. When marketing their products firms need to create a successful mix of: the right product sold at the right price in the right place using the most suitable promotion. To create the right marketing mix‚ businesses
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Indigo and its Battle for Profits Tuhina Kumar 3098 T. Y. - B Introduction Indigo airline has revolutionized the air industry with low fares by adopting a completely different way of working. It has ditched expensive overheads like free food and drink‚ uses only the same type of airplanes to minimize maintenance‚ training and repair costs‚ being in air most of the time avoiding high landing fees and nearly always being on time‚ Indigo has made the lives of many customers very convenient. The large
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Luxor’‚ 2002. 13. Dineen‚ J. 2000‚ Children’s Illustrated Library Ancient Worlds‚ Pioneer House Ltd‚ London. 14. Hart‚ G. 1997‚ Eyewitness Guides‚ Ancient Egypt‚ Dorling Kindersley Limited‚ London. 15. Martell‚ H.M. 2001‚ The Kingfisher Book of the Ancient World‚ Kingfisher Publications‚ London.
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Marketing Research for Pass1 Unit 3 Definition The management process through which goods and services move from concept to the customer. As a practice‚ it consists in coordination of four elements called 4P’s: (1) identification‚ selection‚ and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. As a philosophy‚ marketing is based on thinking about
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EXECUTIVE SUMMARY The present research has been conducted in a bid to comprehensive and comparative study of the advertising strategy used in liquor industry which makes the need of surrogate advertising exemplary‚ as the only way of advertising for liquor industry and also to know the effectiveness of surrogate advertising in influencing customer perception towards the products offered by the company In the present research‚ in order to collect primary data sample were selected conveniently
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cannot be advertised. These brands have been called Surrogate Brands because they are growing in the womb of another mother. We find in the market several such brands‚ for example mineral waters and sodas carrying the banned alcoholic drink names (Kingfisher etc). Retail outlets are being given the names of cigarette and tobacco products( Wills Lifestyle ). This is done by the owners of the brands to make sure that the consumer recollects the brand that could not be advertised and develops an urge to
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how consumers are selective in their information processing and decision making Course Structure: Session | Topic | Reading Material | 1 | Introduction to Consumer Behaviour‚ Overview of STP | Schiffman and Kanuk – Chap 1 | 2 | | Case on Kingfisher | 3 | Lifestyle and Psychographics segmentation | Schiffman and Kanuk – Chap 3 | 4 | Reading on Lifestyle segmentation – psychographics glitter and gold | Reading Material on VALS – Discussion on lifestyle and psychographics segmentationExercise
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MARKETING ASSIGNMENT SUCCESSFUL NEW PRODUCTS CONTENTS 1) INTRODUCTION 2) CHARACTERISTICS THAT HELP A PRODUCT TO BE SUCCESSFUL 3) PAGALGUY 4) YAMAHA FZ 5) UNIVERCELL MOBILES 6) NEEYA NAANA 7) IPL 8) REFERENCES INTRODUCTION The world is a competitive battlefield for businesses‚ where every day new players enter with vigor and the existing ones tighten their grip on the market. But there is
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