recipe. This version continued in 1953 when Neil Borden‚ in his American Marketing Association presidential address‚ took the recipe idea one step further and coined the term ’Marketing-Mix’. The term "Marketing Mix" however‚ does not imply that the 4P elements represent options. They are not trade-offs but are fundamental marketing issues that always needs to be addressed. They are the fundamental actions that marketing requires whether determined explicitly or by
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tax reforms mentioning the 380 cases filed against tax evaders. The collections of the BIR also went up to P1.3 trillion and this year 2015‚ the BIR collection went up to P1.5 trillion. He also highlighted the ‘Pantawid Pamilyang Pilipino Program’ or 4Ps which now have 4.4 million beneficiaries from 786‚523 in 2010. In 2008‚ there were 2.9 million out of school youth in the country. In 2013‚ only 1.2 million out of school youth remained. These are just few He mention on his SONA 2015. My reaction on
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thehindu.com/news/national/article3306795.ece http://www.hindustantimes.com/News-Feed/SectorsAviation/Air-India-risks-losing-govt-bailout-as-pilots-strike/Article1-853788.aspx http://www.moneylife.in/article/why-is-the-government-eager-to-bailout-kingfisher-instead-of-air-india/21351.html http://www.dailypioneer.com/columnists/item/51120-bailing-out-sick-airlines.html http://www.tehelka.com/story_main52.asp?filename=Op280412proscons.asp http://blogs.reuters.com/india/2012/06/05/air-india-should-we-shut-it-down/
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Paternoster‚ who are now known as Kingfisher plc and are still B&Q parent company. By this time the original founders had left the company Block in 1976 and Quayle in 1982. Today B&Q is part of the largest DIY retailer in Europe and the 3rd largest in the world. Stores Country Number of Stores UK 331 Republic of Ireland 9 Republic of China 63 Kingfisher plc holds other business
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1. INTRODUCTION Almost every business has a trading name‚ from the smallest market trader to the largest multi-national corporation. Only a minority of those businesses however‚ have what could be classed as a ‘brand’ or a ‘brand name’. A brand can take many forms‚ including a name‚ sign‚ symbol‚ color combination or slogan. The word branding began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word
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Natural Resources management Are cyber laws adequate to control cyber crime Creativity is associated with free thinking Does freedom of speech hold good in India Peace in Israel-palestine is elusive Will the middleman lose out to FDI? What ailed Kingfisher Airlines? India the land of contrasts Can modernisation and tradition co exist Ostentation in the Indian marriage Should Sachin continue to play international cricket? The heir to the Tata throne The Indian fascination for gold The difference between
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INTEL Mainboard (775) Asus P5QPL-AM Asus P5P43TD Asus P5P43TD PRO MSI MS7529 MSI MS7592 G41M-P33 MSI MS7519 P43-C51 MSI MS7519 P45-C51 INTEL Mainboard (1156) MSI MS7636 H55M-E33 Asus P7H55-M Asus P7P55-M Asus P5P55 LX Asus P7P55D Asus P7P55D PRO INTEL CPU + Fan (Socket 775) Pentium Dual Core E5300 2.6GHz / Dual Core E5400 2.7GHz Pentium Dual Core E6500 2.93GHz Core 2 Duo E7500 - 2.93GHz Core 2 Duo E7600 - 3.06GHz Core 2 Quad Q8400 - 2.66GHz INTEL CPU + Fan (Socket 1156) Pentium G6950 - 2.8GHz Core
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and global attributes that might or might not be incorporated into the strategic plan of the organization‚ Component 2: The team must identify the current Marketing Strategy‚ including the client’s (a) Mission‚ (b) Goals and Objectives‚ and (c) STP + 4P. Teams should not be surprised to find a lack of formal marketing strategy or low level of understanding of the theoretical concepts. The team should prepare a marketing strategy template: “Drill in” on company desired Brand Identity‚ Brand Positioning
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You ask any fresh business school graduate about his understanding on marketing and 90% of his jargon are derived from one book- The Bible of Marketing by Kotler‚ Philip Kotler. For last five decades‚ Kotler’s views have become widely known and worshiped by students‚ marketers‚ consultants‚ strategists‚ managers and business tycoons. Period Then watch the similar graduate for two to three years in the corporate world doing routine and repetitive business analysis‚ ROI‚ Brand plans‚ Ansoff matrix
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[pic] Foreign Direct Investment in India THIRD YEAR BCOM HONORS Project Done By: Anushree Bhartia – Roll 281 Juhi Mandhyan – Roll 290 Richa Chajjer- Roll 270 Nilam Jhawar- Roll 181 Yamini Saraf – Roll 339 SUPERVISORS CERTIFICATE This is to certify that Ms…………………………………………………….a student of BCom Hons in Accounting and Finance
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