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AF2110 Management Accounting 1 Kingfisher Airline Revival Plan Group 8 CONTENTS 1) Introduction 3-4 2) Decision Analysis Buy or lease decision Aircraft configuration decision Pricing decision 4-7 3) Cost Analysis Variable cost Commission expense Fuel cost Employee cost Fixed cost Aircraft leasing cost and depreciation Landing and navigation cost Interest expense 7-9 4) Other Recommendation Transform into low fixed cost structure Lowering the currency
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1. INTRODUCTION 2. The aim of this report is to study about one of the leading entrepreneurs in an industry. This report focuses on Captain GR Gopinath‚ the person who revolutionized the Indian aviation industry by providing it with low cost carriers. 1.1INDUSTRY The Indian aviation industry is a niche market and is one of the fastest growing in the world frontier; becoming an integral part of the Indian economy. The influence of liberalization on Indian aviation had drastic consequences
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A Research paper on crisis of kingfisher Airline in rational decision making model Submitted To: - Prof. Roopa Rao Submitted to:- Hiral Thummar Vimal Patel Sharad Dudhat
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Introduction This is an E-marketing report of Crocs Inc. (a designer‚ manufacturer and retailer of footwear). In this paper‚ Crocs’s current E-marketing strategy and the current position of the company will be analyzed. Next‚ a coherent e-marketing plan will be proposed based on the understanding of Crocs’s current marketing mix. Moreover‚ the implementation of the analysis and recommendations for the future development are likewise presented. Source: http://www.crocs.com/home/homepage
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Product: Variants Bar Soap: The classic red bar of Lifebuoy soap and its distinctive phenol smell has been synonymous with cleanliness. Body Wash: Lifebuoy Body Wash provides deep cleansing of pores‚ protecting against the three root causes of skin health problems – clogged pores‚ over-drying‚ and infection-causing germs. Lifebuoy ActiFresh variant which envelopes you in its fresh fragrance for up to 12 hours after a bath‚ protecting you from odor causing germs and helping you keep your active
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Exercise 1: Use comma in the following sentences. 1. In theory‚ the dark smoke from the burning oil wells absorbs sunlight and the surrounding air is heated. ______________________________________________________________________________. 2. The anticipation that biological and chemical weapons would be used caused unprecedented stress for the troops. 3. It seems that she answered the question easily but her answer was actually quite complex. 4. It can be beneficial to register for classes early
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SONY PRODUCT SONY has produced a lot of various varieties of portable audio whose main target are the youth of the new generation. The sub-categories of these portable audio produced by SONY are: • Walkman mp3 series • CD Walkman series • CD/Radio/Cassette player • Radio • Voice recorder • Audio Accessories PROMOTION The major elements of promotion mix include advertising‚ personal selling‚ sales promotion‚ direct marketing‚ and publicity. Advertising is any paid form of non-personal
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The Digital Impact on the Marketing Mix During the past few years‚ the game of marketing and advertising has changed greatly. Presently no matter how talented the creative team is. You can’t ignore the digital technology and it effect on marketing mix and marketing in general. From pricing point of view after the access on the new technology especially the internet now the customers can communicate with each other and discuss about the prices‚ and because of that it is impossible to
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Product * Yahoo! (Yahoo) is a leading global internet businesses‚ which provides internet services to individuals and businesses worldwide. * Yahoo! Home Page – including My Yahoo‚ Yahoo Toolbar‚ Yahoo Local and Connected TV. * Communities & Services – including Yahoo Groups‚ Yahoo Answers and Flickr. * Search Services – including Yahoo Search‚ Yahoo Local‚ Yahoo Yellow Pages‚ and Yahoo Maps. * Communications Services - including Yahoo Mail‚ Zimbra Mail‚ and Yahoo Messenger
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