LITERATURE REVIEW Table of Contents Page • Marketing as a management Function 3 • Integration of marketing Function 7 • Changes in Business Environment 10 • Marketing Challenges 15 • Bibliography 21 Marketing as a Management Function Marketing as a management function which in its simplest term refers to the basic functions of management namely planning‚ organizing‚ leading and controlling (POLC). These four functions are necessary for the achievement
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1. Rao‚ V. (1993). The rising price of husbands: A hedonic analysis of dowry increases in rural India. Journal of Political Economy‚ 666-677. Motivation and objective : Attempts to investigate the reasons behind the increase in dowry . Methods : It adapts Rosen’s implicit market model to the Indian marriage market and tests predictions from the model with data from six villages in South Central India and from the Indian census Theories : Using utility function‚ U is assumed to be maximized‚ given
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Transgenderism and the Cult of Yellamma: Heat‚ Sex‚ and Sickness in South Indian Ritual. Journal of Anthropological Research ‚ 307-322. 3. Bullough‚ B.‚ & Bullough‚ V. L. (1996). Female Prostitution: Current Research and Changing Interpretations. Annual Review of Sex Research . 4. Patra‚ B. (2004). DEVADĀSĪ SYSTEM IN ORISSA: A CASE STUDY OF THE JAGANNĀTHA TEMPLE OF PURI. Bhandarkar Oriental Research Institute ‚ 159-172. 5. Srinivasan‚ A. (1985). Reform and Revival: The Devadasi and Her Dance. Economic
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involves a power imbalance. This definition remains the subject of some debate‚ particularly in regard to whether these characteristics require assessment by an objective outsider or can instead rely on the perception of the victim. In line with current literature‚ measures of bullying need to encompass the three broad domains of behaviors that constitute bullying: direct physical bullying‚ direct verbal bullying‚ and indirect bullying in which the person or group of persons doing the bullying is not necessarily
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CONSUMER BUYING BEHAVIOUR TOWARDS KINGFISHER BEER 1 INTRODUCTION OF BEER “Beer is an alcoholic beverage produce by the fermentation of malted barely. Although the preparation of fermented beverages has been practiced in India since early times‚ the art of brewing of Europeans”. There were 26 beer breweries in across India when the government called the game over in the early 70’s by freezing the industries production capacity. Nobody was permitted to either expand existing units or build
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Lit review notes How are OneNote pages different? This is an example of a normal page of notes. You can type anywhere — just click and type. For example‚ type your name here. Then try moving it around. What are all the tabs? OneNote is a place for gathering‚ organizing‚ searching‚ and sharing notes‚ clippings‚ thoughts‚ reference materials‚ and other information. All your notes will be visible here — organized by How are OneNote pages different? This is an example of a normal page of notes
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Research Title: Feasibility Study of High-Speed Broadband Deployment for Medium Density Population Area in Malaysia. Research Objective: To investigate the most optimize solution in deploying high-speed broadband internet for an area with medium density population in Malaysia. Research Question: 1. What is the market demand for high-speed broadband services at medium density population area? 2. What is the most suitable package to be offered for the high-speed broadband services?
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Stuttering also known as stammering is a speech disorder in which the flow of speech is disrupted by involuntary repetitions and prolongations of sounds‚ syllables‚ words or phrases as well as involuntary silent pauses or blocks in which the person who stutters is unable to produce sounds. The term stuttering is most commonly associated with involuntary sound repetition‚ but it also encompasses the abnormal hesitation or pausing before speech‚ referred to by people who stutter as blocks‚ and the
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of using herbal products in the control of mosquito vectors. ICMR Bull 2003 ‚ 33:1-10. Return to text 2. Brown AWA: Insecticide resistance in mosquitoes; a pragmatic review. J Am Mosq Control Assoc 1986 ‚ 2:123-140. PubMed Abstract Return to text 3. Sukumar K‚ Perich MJ‚ Boobar LR: Botanical derivative in mosquito control: A Review. J Am Mosq Control Assoc 1991 ‚ 7:210-237. PubMed Abstract Return to text 4. National Research Council: Neem: a tree for solving global problems. In Report of an adhoc
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This article is deals with research on advertising‚ that is‚ how consumers respond to specific words or content used in the advertisements. This article focuses on the controversy between two measures‚ recall and recognition. Where‚ recall is the ability to remember something experienced earlier and recognition is the knowledge of the previously experienced stimuli. There are certain questions that strike our mind when we think about these two terms‚ such as‚ if these two measures are consistent
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