Strategic Marketing Management Student Handout # 1 Anurag Dugar - SIBM‚ Pune 1 Strategic Marketing Introduction‚ evolution and context Anurag Dugar - SIBM‚ Pune 2 Difference?? • • • • Strategic Management Marketing Management Strategic Marketing Marketing Strategy Anurag Dugar - SIBM‚ Pune 3 Organizations BOD CxOs Divisional / Functional Heads Senior Managers Junior Managers Executives Anurag Dugar - SIBM‚ Pune 4 Organizations Holding Co. Business 1 Business
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Introduction The Indian Premier League (IPL) is a Twenty20 cricket championship league in India. It was initiated by Lalit Modi and the Board of Control for Cricket in India (BCCI)‚ after an altercation between the BCCI and the Indian Cricket League.[1] The league is headquartered in Mumbai‚ Maharashtra‚[2][3] and is currently supervised by BCCI Vice President Rajeev Shukla‚[4] who serves as the league’s Chairman and Commissioner. It is contested by eight teams as of 2013‚ consisting of players
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ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION INDRAPRASTHA UNIVERSITY‚ DELHI 06) TO (2004- Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS Acknowledgement Executive Summary INTRODUCTION About the industry
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[pic] CASE STUDY ON AIR INDIA [pic] OF BUSINESS PROCES & STRATEGIC MANAGEMENT Submitted To: N.P.SINGH Submitted By: Priyanka Bhardwaj(86) Anil Tiwari(98) Lovisha Sharma (76) JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL KALKAJI‚NEW DELHI Air India Limited (Hindi: एअर इंडिया) is the national flag carrier
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Introduction India is called a tourist’s paradise where not only the natural beauty but also glorious historical places‚ monuments are existing. The splendor of Taj Mahal‚ ancient architectural beauty of Ajanta‚ Ellora caves‚ the temples of Tamilnadu‚ the fort places of Rajasthan‚ the flora and fauna of Kanyakumari‚ the Puri temple of ‚ the hill stations of Ooty‚ Darjeeling‚ Kodaikanal‚ Shimla‚ Manali‚ the show mountains of Himalayas‚ all are such attraction for the tourists‚ rarely found in other
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of the prism refer to the following attributes: 1. Personality a. It refers to the Personification of brand b. What kind of person it would be‚ if it were a human being c. Examples: Confident‚ Social‚ Flamboyant‚ Arrogant‚ Energetic etc Kingfisher & Virgin Airlines brand personality may be that of flamboyant or rich. 2. Physique a. Mentions physical facets – tangible things b. It will include packaging‚ product look and feel c. Examples: Packaging color‚ product features etc Apple
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Cited: Evans‚ Charlotte‚ ed. History of the World. New York: Kingfisher‚ 1992. 351. Miller‚ Sue‚ ed. World History People and Nations. New York: Holt‚ Rinehart‚ and Winston‚ 2000. 336. "Catherine of Aragon." Who ’s Who in British History. 1998: int. Wilson Biographies. Magnolia. Warren Central H.S. Lib.‚ Vicksburg
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Surrogate Advertisements: A Case of Proxy War By Prof. Jitendra K. Sharma Lecturer-MBA Shri R.G.P. Gujarati Professional Institute A.B. Road‚ Near Bombay Hospital‚ Indore-452 010 Advertisements have a strong influence in our life. We like them because they provide information and create awareness about the market. Their significance in corporate world can not be underestimated. But many times‚ some advertisements are accused of misleading people. When such accusations are proved‚ some
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keep the family financially stable. He did this by delivering milk‚ selling magazines‚ pigeons and rabbits. Sam Walton is the founder of Wal-Mart which opened in the summer of 1962. First of all‚ “Samuel Moore Walton was born March 29‚ 1918 in Kingfisher‚ Oklahoma to Thomas Gibson Walton and Nancy Lee Walton (Von Bergen‚ 1). As stated before‚ Walton helped the family earn money by doing small jobs around the town‚ which helped him learn the value of a dollar. Sam participated in many sports and
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Khao Sok national park https://www.instagram.com/p/BVwIW9HD6oy/?tagged=khaosoknationalpark Sok River is an excellent spot for a relaxing boat ride down the slow moving current. Most regularly observed animals involve birds‚ such as herons and kingfishers‚ frogs‚ snakes‚ monitor lizards and‚ if you are fortunate‚ possibly even amazing wild monkeys. Besides these‚ you can observe remarkable limestone hills covered with rich jungle‚ as well as some rural experience along the stream like washing laundry
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