| Products | | Existing | New | Markets | Existing | Market Penetration | Product Development | | | *Development of more apps (22)(23)*Geographically net sale increased 2010 in (America ‚Europe‚Japan ‚Asia specific) –(iPhone) – (Financial Table 3.4 & 3.5) (21)*Net Sales - increased by Product in 2010 – (Financial Table 3.4 & 3.5) (21) | *Apple pricing decoy(27)*Apple & Microsoft joint force(28)*Apple pushed iPhone for business(29) | | New | Market Development | Diversification
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KINGFISHER BEER by Yash Gupta D002 – TAF MASIYE KINGFISHER BEER REPORT INDIVIDUAL CASE STUDY REPORT T0007918 (Yash Gupta) 1/11/2012
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Down loaded from the TT100.biz website Growing a business by developing products and markets Ansoff’s Product/Market Matrix Product Market Current New Current New Market penetration Market development New product development Diversification Expansion Beiersdorf has expanded in each possible direction. ◗ Market penetration is demonstrated by NIVEA Lip Care products‚ which have been extended with new variants. The latest of these (Pearl and Shine) became the market leader in 2003. ◗ An
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PROJECT REPORT ON “KINGFISHER AIRLINES” [pic] Submitted in Partial Fulfillment for the Award of the Degree of Bachelor in Business Administration 2010-2012 Under the Guidance of:
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entertainment facilities even on domestic‚ short distance flights. The airline staff‚ till the time they got their salaries‚ were among the best paid in the country. Reasons for down fall... 1.No network planning- "A me too approach" kingfisher tried to copy the network of arch rivals " jet airways".Shifting its international operations base from Bangalore where it was the sole indian carrier offering wide body services to mumbai..the home base of both Jet airways and Air India.
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Thursday 15 September 2011 Kingfisher half year sales up 3.8%‚ adjusted pre-tax profits up 24% to £439 million Group Financial Summary 26 weeks ended 30 July 2011 2011/12 2010/11 % Like- for-like (LFL) change change % Total Reported change +3.8% +3.0% +17.6% +16.5% +24.0% +27.4% +28.3% n/a % Total Constant currency Sales £5‚662m Retail profit £473m £402m Adjusted pre-tax profit Adjusted basic EPS 13.5p 10.6p Interim dividend 2.47p 1.925p (Financial net debt) / net
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A RESEARCH REPORT ON KINGFISHER AIRLINES Project Guide Name: Taruna Parmar Submitted By: Shah Bhavik MMS-1‚ Sem-2‚ Div-C Roll no: - 2011138 (Marketing) Lala Lajpatrai Institute of Management (LLIM) ACKNOWLEDGEMENT I have taken efforts in this project. However‚ it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted to Prof Taruna Parmar‚ Faculty
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Ansoff Matrix = The product/market grid What is the Ansoff Matrix? The Ansoff Matrix‚ designed by Igor Ansoff‚ classifies and explains different growth strategies for a company. This matrix is used by companies which have a growth target or a strategy of specialization. This tool‚ crossing products and markets of a company‚ facilitates decision making. The Ansoff matrix offers four strategies to achieve the objectives. Penetration of the market ; Extension of the market ; New products
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of lgStrategic Decisions - Definition and Characteristics Strategic decisions are the decisions that are concerned with whole environment in which the firm operates‚ the entire resources and the people who form the company and the interface between the two.Characteristics/Features of Strategic Decisions a. Strategic decisions have major resource propositions for an organization. These decisions may be concerned with possessing new resources‚ organizing others or reallocating others
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CERTIFICATE This is to certify that the project work “ANALYSIS OF KINGFISHER AIRLINES” is a bonafide record of work done by Mr. Debasis Patra under my guidance in partial fulfillment of the requirements for the programme in PGDM in Aviation. Prof. S. N. Mishra Head PGDM- Aviation Management ACKNOWLEDGEMENT I take immense pleasure in thanking Prof. S. N. Mishra‚ Head (Aviation Management) for having permitted me to carry out this project work. Finally‚ yet importantly
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