pilots‚ technicians and other service providers. 3) Morning flights are usually unavailable. 4) Only one class of seating is offered. 5) Operates mainly its own booking service‚ booking flights is not available except directly through Southwest Airlines. 6) Can only carry a limited amount of cargo and freight. 2.3 Opportunities 1) Further expansion in the international market. Pursuing code-sharing deals with
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company Vietnam Airlines is the national carrier of Vietnam‚ which was established in 1956 under the name Vietnam Civil Aviation. Vietnam Airlines offers excellent service‚ high quality products‚ relaxing atmosphere at competitive price to their customers. They also generate a hospitable‚ effective and dynamic working environment for all their employees to perform the best abilities and skills to the company. Vietnam Airlines mission: Their mission is to be one of the best airlines in the world
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to the Reputation of Malaysia Airlines (MAS)” Student Name: Widi Prayudi Student ID: UP2005 Assessment Due Date: Tuesday‚ 8 April 2014 Lecturer: Mr. Sandhy Patrick The Implication of Accident to the Reputation of Malaysia Airlines (MAS) Research Proposal Proposed Research Topic: “What is the implication of accident to the reputation of Malaysia Airlines (MAS)?” Purposes: In general
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American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry‚ an industry that should be more than profitable due to the large amount of customers‚ the necessity of using airlines’ services and the high prices charged by most
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An Airbus A380 plane operated by Singapore Airlines was forced to make an emergency landing in Azerbaijan due to loss of cabin pressure. The plane was flying from London to Singapore and had 467 passengers and 27 crew members on board. The airline said that oxygen masks were deployed and the aircraft landed "uneventfully" at the Baku airport. It said that none of the passengers or crew was injured and that it was investigating what caused the problem. Nathan Phelps‚ an electrical supervisor from
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purpose of this report is to compare and evaluate the adaptation of the marketing mix (MM) of two airlines with respect to a certain marketing tactic. Therefore‚ Etihad Airways‚ the national carrier of the United Arab Emirates (UAE) and the South African low-cost carrier Mango have been chosen for the comparison. Hence‚ brand positioning and awareness will be appraised as a marketing tactic for both airlines. Secondly‚ this report will compare and evaluate how these two airlines adapt product
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Southwest Airlines in 2010 : Culture‚ Values‚ and Operating Practices Corporate Business Strategy Group Assignment Domeniko Wikarda | Endah Widiastuti | Haris Suhendra | Marisa Karsen | Pramita Wardani 1 Table of Contents: The Journey of Southwest Airlines Business Strategic Analysis Recommendations 2 The Journey of Southwest Airlines in 2010 : 3 Southwest Airlines Is a low-cost/lowfare airline. • Their concept is attract passengers by flying convenient schedules‚
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AEA 11‚5 9‚4 8‚3 TK 26‚6 35‚3 29‚9 2009 AEA -5‚8 -4‚2 -4‚5 TK 15‚8 15‚2 19‚0 2010 PAX Middle East 2007 4‚1 4‚2 5‚1 15‚5 11‚6 13‚8 -1‚7 3‚0 1‚2 12‚3 19‚7 24‚3 AEA TK AEA TK 2008 2009 AEA TK 2010 PAX Source: AEA= Association of European Airlines (Scheduled Traffic) AEA 7‚6 12‚6 6‚1 14‚0 13‚6 15‚7 8‚2 0‚8 3‚8 TK ASK 2‚7 0‚0 2‚6 8‚9 1H’11 22‚0 17‚4 AEA RPK AEA TK AEA -10 20 9‚9 11‚8 9‚2 30 11‚7 17‚4 18‚0 50 ASK 1H’11 RPK 9‚0 10‚4 9‚1 10 20 30 -10 0
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Continental airlines case The biggest challenge that the continental Airlines is grappling with is with regards to their operational efficiency. Their previous decision of oursourcing key functions like reservations‚ payroll and EDS were causing a delay in flow of information thus hindering data based decision making in the company. Most decision thus were being made not by what data said but by the “hunch” or “intuition” which often proved wrong. Lack of real time data‚ complex system of booking
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Case Study > Data Warehousing Continental Airlines I. Executive Summary Table of Contents I II III IV V Executive Summary The Decision to Invest Implementation New Business Strategies ROI 2 4 6 9 19 20 Technical Appendix A Continental’s comeback from “Worst to First” is an airline industry legend. Now the company is engaged in a new initiative to move from “First to Favorite.” To support this ambitious initiative‚ Continental tapped into its Enterprise Data Warehouse and expanded it
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