Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
Premium Uttarakhand Brand City
Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
Premium Branding Brand Brand equity
Gujarat University‚ Ahmedabad – MBA Programme Details of the Courses Offered Annexure E Course Code: C101 Economics for Managers (EFM) 1. Course Objective This course is designed to impart knowledge of the concepts and principles of Economics‚ which govern the functioning of a firm/organisation under different market conditions. It further aims at enhancing the understanding capabilities of students about macro–economic principles and decision making by business and government. 2. Course Duration
Premium Economics Supply and demand Microeconomics
What do brand means to you? What are your favorites brand and why? 2. Why are brands important? What functions do they perform that makes them so important to marketers? 3. What do you thing has the strongest brand and why? 4. Can you think yourself as a brand? What do you do to brand yourself? 5. What do you think of the new branding challenges and opportunities that are listed from brand builder’s point of view? Can you think of any other issues? 6. What is brand mantra? List
Premium Brand management Brand
In order to be an effective manager‚ one needs to build a foundation in order to be successful. An effective manager pays attention to many facets of management‚ leadership‚ and learning within the organization. It is important for a manger to be a person that others want to follow. In this essay‚ I will outline what I feel are important aspects in a successful foundation for a management career. Firstly‚ in order to be successful as a manger I will need to build effective interpersonal relationships
Premium Management Psychology
The role of a financial manager is a complex one‚ requiring both an understanding of how the business functions as a whole and specialized financial knowledge. The head of the financial operations is called the chief financial officer (CFO). The structure of the company varies‚ but a financial manager is responsible for the same general things across the board. The manager is responsible for managing the budget. This involves allocating money to different projects and segments so that the business
Premium Finance Investment Economics
Systems 1. Managers give “Snap Awards” for individual and team achievements to their teams when they excel or do something outstanding. These are usually given during the quarterly staff meetings where all employees participate and this is followed by a party. 2. There are Annual Achievement Award under four categories: Most Initiatives Best Customer Orientation Best Team Worker Most Innovative. Managers send nominations every year and a task force of senior managers picks the winners
Premium Management People
Managers and their subordinates Tina Whittington HSM/220 October 31‚ 2013 Carey Driscoll Rogers Managers and their subordinates Manager’s should make sure that any activity they have with any employee is always active‚ and a positive experience for both them and they employee‚ with this kind of upbeat experience the atmosphere with in the office will always be pleasant‚ which makes for a positive place to work. For some reason there are those managers that kind of stray away from their employees
Premium Employment Management
Brand equity Brand equityis a phraseused in the marketing industry which describe the value of having a well-known brand name‚ based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name‚ as consumers believe that a product with a well-known name is better than products with less well known names.[1][2][3][4] Another word for "brand equity" is "brand value". Some marketing researchers have
Premium Brand Brand management Marketing
important part of any business and managing them is an important task. Our institution has come forward with the opportunity to bridge the gap by imparting modern scientific management principle underlying the concept of the future prospective managers. To the emphasis on practical aspect of management education the faculty of College Name has with a modern system of practical training of repute and following management technique to the student as integral part of PGDM.
Premium Balanced scorecard Strategic management Management