The operations management functions‚like in other management disciplines‚ include planning‚directing‚organizing‚staffing‚motivating and controlling to achieve the set organizational goals. In addition to the above management functions operation managers perform many other activities as given below. 1. Facility location and lay out design-The facility location activity involves the decision of the location for the facility‚manufacturing unit or service outfit‚geographically.The layout design
Premium Management
reproduced without written permission from the author. Brand awareness and brand image Chuck Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of
Premium Brand Brand management Branding
Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
Premium Brand Branding Marketing
Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
Premium Brand Branding Brand management
I have been the Human Resource & Payroll Manager at Brandon Residential Treatment Center for 2 years now. It is a non-profit school and residential center that provides stabilization‚ diagnostic‚ educational‚ residential‚ clinical‚ day treatment and case management services to over 150 boys and their families annually‚ who suffer from emotional‚ behavioral and educational problems. It is a wonderful outlet for boys that are in need of this type of environment 24/7. I have over 180 employees‚ in
Premium Management Psychology Non-profit organization
……………………………………………………8 9- Unwholesome demand (Samer)………………..…….…………………………….9 10- References ……………………………….…..….…………………………………...10 [1] Assignment Description The objective of the assignment is to present and analyze cases for companies or brands that experience different states of demand and how they deal (or dealt) with such a demand state from a marketing mix perspective. [2] Negative Demand (Robert) 2.1 Definition Situation where consumers avoid a product or firm with negative image
Premium Marketing
Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
Premium Brand Brand management Branding
Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your
Premium Brand Marketing
STRATEGIC BRAND MANAGEMENT INDIVIDUAL PROJECT : CONTENTS INTRODUCTION 3 BRAND ANALYSIS 4 1.1. Brand and/or organizational values 4 1.1.1. The umbrella brand 5 2.1. Brand/company heritage 6 3.1. Brand and/or company strengths and weaknesses 7 3.1.1. Strengths 7 3.1.2. Weaknesses 8 4.1. Analysis of competition 8 REFERENCES 10 INTRODUCTION Throughout this paper‚ we will try to introduce you more closely to the brand of NIVEA‚ its core brand values‚ way of operating
Premium Brand Brand management Procter & Gamble
CHAPTER 2 SCIENTIFIC INVESTIGATION Instructional Goals 1. To help participants comprehend that scientific research offers assurance to the manager that the results of a study can be relied upon and further action can be taken at low risk. 2. To impress on the students that business research‚ however rigorously conducted‚ cannot produce 100 percent scientific results in terms of precise solutions. 3. To sensitize participants to being watchful about observing the different cues in the environment
Premium Scientific method Research