J.C. Penney’s CEO Ron Johnson embraced focused-differentiation as his primary competitive strategy. The focused-differentiation strategy is to offer products or services that are of unique or superior value compared to those of competitors and to target a narrow market. This strategy closely mimicks differentiation strategy as both are used in efforts to attract customers‚ but focused-differentiation is more focused on a certain group of potential customers. The CEO was targeting a different kind
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Kingsford Charcoal Marketing Plan Introduction: Kingsford Charcoal (“Kingsford”) is the leading brand of charcoal in the United States‚ and one of the largest product groups in the Clorox portfolio. Three out of four households in the U.S. owns a barbecue‚ and grilling has grown in popularity year after year. Kingsford’s revenues grew 1 to 3% annually in the 1980’s and 1990’s. However‚ the summer results in July 2000 were below forecast. The drop in charcoal demand coincided with an increase
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THE FACTORY OF CHARCOAL PAPER AT SAGANA‚ SANTIAGO CITY‚ ISABELA __________________________________ A Feasibility Study Presented to the Faculty and Staff of INFANT JESUS MONTESSORI SCHOOL COLLEGE DEPT. Malvar‚ Santiago City _________________________________ In Partial Fulfilment of The Requirements for the Degree Bachelor of Science in Business Administration (BSBA) __________________________________ By: FEBBIE ROSE Q. CAPARAS July 2013 Dedication I dedicate this piece to all
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You are the secretary of the Environment Club in school. You have been asked to write an article on the effects of air pollution and suggest ways of solving the problem for your school bulletin. Use the notes given below to write your article. Effects of the air pollution: • deteriorating air quality • health hazards – lung diseases and skin irritations • acid rain – affects agriculture and wildlife Measures to overcome air pollution:
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brand equity as the result of a dedicated‚ professional brand strategy throughout a diversified‚ global organisation. The Singapore Airlines brand has been instrumental for the airline from the early start. It serves as one of the leading brand cases from Asia for other established brands as well as any aspiring brands. The Singapore Airlines brand is unique in the sense that the boardroom takes dedicated leadership of the brand strategy unlike many other Asian companies. Background Singapore Airlines
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MANILA‚ Philippines - Here’s a new product created out of scrap paper: charcoal briquette. Briquette is a mixture of charcoal made from various materials molded in various sizes and shapes with the use of a binder or starch. The new briquette has been named “Don King Uling” by its creator‚ Florentino Montemayor Jr.‚ a retired official of a multinational corporation and now barangay councilor of Batong Malake‚ Los Baños‚ Laguna. Don King Uling is a take-off from a noted donut because the briquette
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Stir in the soap flakes and potassium carbonate. Boil until a smooth paste. Whilst the mixture is still hot (turn off the heat‚ but act quickly)‚ add and stir the gum arabic powder and icing sugar. For a specifically black polish‚ 280 g (10 oz) of charcoal powder from the chemist may be added at this stage. In recent history the black colour comes from an aniline dye. The next recipe indicates that nigrosene (generically‚ a black dye made from oxidised aniline) was domestically procurable in the
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Leadership Through Professional Learning Communities Professional Learning Communities are collaborative teams whose teachers work interdependently to achieve common goals linked to the purpose of learning. The steps that I would you use to implement‚ manage‚ and support the development of a professional learning community at my school is to first determine and define the objective or goal. Next‚ with the team of teachers‚ identify learning targets for the students and establish standards based
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however goods might differ not just in prices‚ but also in other characteristics such as variety and quality. As pointed out by Waterson (1989) and Cremer et al. (1991)‚ “product differentiation is one of the pervasive features of modern economies” and “most of the real world markets are characterised by product differentiation”. Goods‚ even if they satisfy identical needs‚ are not always identical‚ homogenous. At the same time‚ consumers are not identical either: they can have different willingness
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A. TITLE CHARCOAL POULTICE AND CHARCOAL DRINK AS TREATMENT TO LEG ULCERS B. VARIABLES Independent - charcoal poultice and drink Dependent - leg ulcer healing C. REVIEW OF LITERATURE The use of charcoal as a simple remedy for different health problems is an ancient way of treating many common diseases that afflict humankind dates back in the time of Hippocrates who lived from 460 to 370 B.C. In the late 1800‚ Ellen G‚ White spearheaded the use of charcoal in the treatment of different
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