Experiential Learning‚ Volume 31‚ 2004 THE CASE BRIEF A Model for Case Analysis‚ Writing and Discussion John Washbush University of Wisconsin-Whitewater washbusj@uww.edu ABSTRACT The session addresses a common problem in undergraduate case discussion and writing—the tendency for students to reiterate lengthy lists and discussions of facts of the case without effectively identifying key facts while failing to adequately addressing their implications. The case brief‚ using the basic problemsolving model
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branding in the Chinese beer industry: Source: Loizos Heracleous (2001)When Local Beat Global: The Chinese Beer Industry. Business Strategy Review‚ 2001‚ Volume 12 Issue 3‚ pp 37-45. Available at: http://onlinelibrary.wiley.com/doi/10.1111/1467-8616.00182/pdf. In spite of the fact that the level of taxation on the beer retail price in China was one of the lowest in the world at 19% (as compared with South Korea at 53.5%‚ Australia at 52.8% or the UK at 44.6%‚ for example)‚ beer producers in China
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Case Analysis and Strategic Recommendations for GAP Inc.‚ Introduction The Gap was founded in 1969 by husband and wife Don and Dorris Fisher. It started in down town San Francisco as a Levis retailer who also sold records. From the beginning‚ the Fishers wanted the company to have a unique image. They wanted shopping for jeans to be a fun and easy experience as opposed to the difficult and unexciting experience that was present in the 1969 jeans industry. The Fisher’s
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Preparing a Comprehensive Case Analysis‚ Part 1 By Angela Rivera Professor Camilla Pugh Strayer University BUS 490 Summer 2012 Assignment 1: Preparing a Comprehensive Case Analysis‚ Part 1 Due Week 4 and worth 200 points Research a public corporation that you believe is not doing as well as it could in the marketplace. For this first paper‚ you will complete the first steps of a comprehensive written analysis as described in Part 6 of the textbook. The written analysis will be completed in
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Case Problem Analysis STARBUCKS BACKGROUND OF THE CASE Time Frame The case happened back in the 90’s where a lot of coffee shop is being operated in the business industry; one of this is the Starbucks a very well-known coffee shop nowadays. The Starbucks coffee maintained its clients or customers due of the new technique in marketing mix and to evaluate the kind of coffee and tea they were offered by the customers. The management also offered a promotional campaign by
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Socratix Case Study 2 The questions asked are: 1. What is your Strategy & action Plan for geographic expansion for Aaron’s within the U.S? 2. A) Should Aaron expand internationally? b) if Aaron was to go for international expansion‚ what are the key things they must keep in mind or do? 3. Could rent-to-own work for goods beyond basic durable household items? Should Aaron offer additional products and service offerings/ 4. In terms of growth‚ Loudermilk (CEO) viewed managerial talent as Aaron’s
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Steps in the case preparation To prepare an effective case analysis‚ according to the authors of the book –M. Hitt‚ R. Duane Ireland and R. E. Hoskisson‚ we have to use two stages of thinking: • In analysis stage we will analyze the general external environmental issues affecting the firm; • In synthesize stage we will generate alternatives that can resolve the significant problems or challenges; To follow these two stages effectively we have to follow the six steps of case analysis process:
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Case Study Analysis BUS 600 Management Communications with Technology Tools Ashford University January 9‚ 2012 Case Study Analysis The case study I chose to evaluate was Oak Brook Medical Systems‚ Inc. The manager‚ Jackie‚ is known as a “no nonsense” kind of manager who is credited with large increases in business accounts resulting in a $40 million dollar addition to the corporate bottom line. She is a valuable corporate asset
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CASE ANALYSIS McDonald’s‚ Inc. COMPANY NAME: McDonald’s‚ Inc. INDUSTRY: Food Service COMPANY WEBSITE: www.mcdonalds.com COMPANY BACKGROUND: As a company‚ McDonald’s was first introduced in Des Plaines‚ Illinois in 1955. This was the very first McDonald’s restaurant‚ which all started in San Bernardino‚ California in 1954 when Ray Kroc approached the McDonald brothers with a business proposition to start a new company. In 1965 McDonald’s went public and was later‚ in 1985 added to the Dow
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SWOT Analysis The strength of Swan’s ice Arena is that it is the only indoor ice rink in northern U.S and it has few competitors. As a result‚ he can direct the market. Due to the reason that ice activities are not necessities‚ so he cannot make a decision regardless of consumer’s preference. What’s more‚ the ice activity can be affected by varies of factors‚ such as the temperature and the season. During the busy season‚ more people would like to come. On the contrary‚ the CASE ANALYSIS OF SWAN’S
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