Product: KIT KAT (Chocolate product by Nestlé) * HISTORY Kit Kat is a chocolate-covered wafer biscuit bar confection that was created by Rowntree ’s of York‚ England‚ and is now produced worldwide by Nestlé‚ which acquired Rowntree in 1988‚ except in the United States where it is made under license by The Hershey Company. Each bar consists of fingers composed of three layers of wafer‚ covered in an outer layer of chocolate. Each finger can be snapped from the bar separately. Bars typically
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Strategy 4 3. Ebola and Kit Kat..........................................................................................................7 4. Conclusion 8 5. List of References 9 1: INTRODUCTION Kit Kat started in August 29 in 1935 in York by Rowntree‚ in 1973 Kit Kat entered in Japan market. In 1988‚ Nestle took over the Kit Kat ( Kit Kat‚ 2014). Today‚ Kit Kat is very successful in Japan‚ Kit Kat has more then two hundred different products in Japan‚ it help Kit Kat get more and more
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Kit Kat is not only popular popular in the US‚ but also in the world as well‚ specifically Poland‚ Ireland‚ Canada‚ Italy‚ Spain‚ Germany‚ Australia‚ Malaysia‚ and especially UK and Japan‚ to name a few. Not only does Kit Kat satisfy the consumers’ increasing appetite‚ but it also helps a large company like Nestle to survive during the financial crisis of 2008‚ while benefiting Ivory Coast‚ the world’s largest cocoa producing country by funding its economy through the bar’s new certification of Fairtrade
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origins of the "Kit Kat" brand go back to 1935‚ when Rowntree’s‚ a confectionery company based in York in the United Kingdom‚ trademarked the terms "Kit Cat" and "Kit Kat". Although the terms were not immediately utilised‚ the first conception of the Kit Kat appeared in the 1920s‚ when Rowntree launched a brand of boxed chocolates entitled "Kit Cat". This continued into the 1930s‚ when Rowntree’s shifted focus and production onto its "Black Magic" and "Dairy Box" brands. With the promotion of alternative
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1. Has KitKat a marketing-oriented approach to developing its confectionery brand? What elements of marketing orientation‚ if any‚ are missing? Yes KitKat has a marketingoriented approach to developing its confectionery brand. They are building long-term relationships to their customers by offering high quality products. Those are hard to copy for the competitors. Therefore‚ there was no serious competition for the KitKat bar for almost 59 years. They supplied the market with two different
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multinational Societe des Produits Nestle S.A (hereafter Nestle) and Kolkata based Kit Kat Food Products over the use of the trademark ’Kit Kat’. Two applications for the registration of the Kit Kat trademark in India was made by Nestle in 1987. However‚ this was oppossed to by Kit Kat Food products. Consequently‚ the applications could not be registered. In 1991‚ Kit Kat Food products attempted to register the trademark Kit Kat for their various products including chanachur by filing three applications
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Kit-Kat Kit Kat is the best value because of its milk chocolate‚ crispy crumbs of sweetness. The taste is unbelievable‚ can be easily shared‚ melts in your mouth‚ and has less sugar than Snickers. Like they say on Kit Kat commercials: have a break‚ have a Kit Kat or break time any time‚ it balance you and fills you with energy‚ and So on your next break you might want to grab a kit Kat bar to kill of the hunger. The taste of kit Kat is incredible‚ the milk chocolate will blast flavors
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like to present the results of our research which was made related to KitKat. Aim of the research: The main aim of the survey is to find out if there is any need for sugar free Kit Kat product in the Hungarian market‚ and whether people with weight problems or people with diabetes are more interested in sugar free Kit Kat products. To clear up the chocolate consumption and the eating habits of the Hungarian consumers. First of all we would like to shortly introduce the Nestlé S.A. which is the
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The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest‚ trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling‚ all other activities undertaken to promote a product can be classified under sales promotion! | |According to the Institute of Sales Promotion‚ "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective
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KIT KAT: Marketing Environments Kit Kat has always had an extremely successful marketing campaign and a great product to back the marketing campaign. This product has endured due to its great marketing strategy that appeals to all ages and both sexes. KitKat was first advertised on TV back in 1957 and had its first colour advert in 1967. Famous adverts include the ‘Dancing Panda’ in 1987 and the ‘Have a Break’ adverts in the 90’s. KitKat is produced at the Nestlé Rowntree Factory and in 2004
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